Africa’s Largest Beauty Trade Show, ‘Beauty West Africa’ returns to Lagos – The Sun Nigeria

By Bolaji Okunola

The largest international trade show for the beauty industry in Africa, Beauty West Africa will open its fourth edition in Nigeria next month.

From November 29 to December 1 at the Landmark Centre, Victoria Island, Lagos, the show will host over 200 exhibitors from around the world. Nigerian beauty, hair and cosmetics companies will be joined by exhibitors from Africa, Asia, the Middle East, Europe and North America.

Beauty masterclasses, demonstrations, seminars, beauty conference and demonstrations will also be held as part of the event. It has been gathered that the three-day exhibition will be filled with presentations by the region’s leading beauty artists, celebrity stylists, social media gurus and VIP celebrities.

After a pandemic hiatus, the 2021 event sold out, with exhibitors and visitors alike enjoying the face-to-face experience that only an exhibit can provide. Demand for 2022 has seen exhibition space expand to over 4,200m².

Show organisers, BtoB Events, have hinted they are ready to welcome exhibitors for this year’s edition. Managing Director of the outfit, Jamie Hill, said: “2022 will see the largest Beauty West Africa exhibition to date, with record numbers of exhibitors, visitors, speakers and national pavilions.

“The exhibition will expand for the first time in the third hall of the Landmark Center to meet the huge interest in both international brands, now that travel restrictions are a thing of the past, and many new Nigerian companies. looking to grow their business post-pandemic.

Exhibitors will include Insiyah Trends, the company behind the NISA brand. Explaining why they will be attending, CEO, Mudar Saify said, “We look forward to returning to Nigeria for Beauty West Africa. We have many new products that we will be showcasing on site, and keep an eye out for a celebrity ambassador or two as well! »

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