Asia’s largest fashion fair underway at the West Bund

Ontimeshow, Asia’s largest fashion show, unveiled its Spring / Summer 2022 collection at the West Bund as one of the key events of Shanghai Fashion Week.

The show features over 300 fashion brands, including well-established national designer brands Angel Chen, KEH FORME, JARELZHANG, DONSEE10 and OUTDOGER.

The exhibition space was expanded, extending to the Shanghai Tank and Shanghai Dream Center, two of the city’s new landmarks.

The Young Talents project was set up for the creators of start-ups, whose brands are no more than 2 years old but have great potential. After intense screening tests carried out by the best stores, suppliers and social media platforms in the country, a total of 11 new brands are standing out, ranging from ready-to-wear and haute couture to accessories. These include AcradeToken, NAN KNITS, THE UTTERANCE, Artchi and mySecret, all of which will benefit from greater media exposure and special promotion channels.

Tan Weiyun / SHINE

The Ontimeshow 2022 spring / summer collection exhibition is underway at the West Bund.

Sustainability, art and technology are the main themes of the show. Suppliers, designers, brands, artists and industry watchers come together to discuss possible collaborations and how to promote the fashion industry after the pandemic.

The fashion brand GEORGETTE.Q presents its latest collection for chic and elegant urban women. From clean-cut business suits and quick-drying dirt-resistant white shirts with lace patterns to silky, easy-care dresses made of tricellulose acetate (an insoluble cellulose derivative considered a non-toxic, non-toxic material). irritant and biodegradable), the Beijing-based brand knew well what active women should wear the most.

“We are an old friend of Ontimeshow,” said designer and founder Qiao Qi. The brand once missed Shanghai Fashion Week amid the COVID-19 pandemic.

“But now things are all back on track and business is rebounding,” Qiao said confidently.

Asia's largest fashion fair underway at the West Bund

Ti Gong

Fashion brand GEORGETTE.Q presents its latest collection for stylish urban women.

Global Design Distribution (GDD) specializing in the distribution of high-end designer brands is participating for the first time in the Ontimeshow. The newcomer has brought four handcrafted lifestyle brands – Zieta, Michael Aram, hms and Zaha Hadid Design – which offer a wide variety of home decor, kitchen, dining and living room collections. bedding to furniture and perfumes.

“China has such a huge market and Chinese customers love brands so much, which shows that people are looking for luxury and a fashionable lifestyle,” said Marketing Director Kanchee Cheng. She told the story that orders from Chinese buyers once used the Zieta metal reserve in Poland.

It was a litmus test for GDD at the Ontimeshow to open more channels and see how high-end interior design brands would be received by fashion shoppers. “And we will continue to select young, design-pioneering brands with an avant-garde spirit,” said Cheng.

Asia's largest fashion fair underway at the West Bund

Ti Gong

The Global Design Distribution stand

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