Asia’s Largest F&B Show Will Be Held in Bangkok Next Week

“THAIFEX-ANUGA ASIA 2022 is destined to be Asia’s largest and most comprehensive food and beverage trade show, as well as the ultimate world-class business platform that brings together international trade operators from around the world. food and beverage industry to connect and meet their potential partners in successful business matches both on-site and virtually. Hall 5-10 IMPACT Muang Thong Thani, open to trade visitors for the 5 days Public visitors are welcome to shop and visit the exhibition booths on the last day of the trade event To ensure the safety of exhibitors and visitors visitors, all precautionary measures will be strictly adhered to and prioritized, Phusit said.

Mr. Phusit further added that after hearing that this year THAIFEX-ANUGA ASIA will be held in the field once again, Thai and international business operators have all responded positively to our invitation. Meanwhile, 58 Thai Trade Affairs offices around the world have also invited buyers and importers and the number of their attendants is expected to increase significantly.

At the same time, Koelnmesse, our co-organizer, has also extended the invitation to a wider list of buyers and importers. Therefore, we are confident that this trade exhibition will achieve the goal and bring enormous success, ultimately realizing Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit’s Thai Food, World Food initiative to expand Thai food products to the global market. .

Additionally, THAIFEX-ANUGA ASIA 2022 is expected to welcome a total of 75,000 on-site visitors and over 3,500 online visitors at www.thaifex-vts.com. This event is expected to generate a total purchase order of approximately 10,000 million baht, divided into orders from the physical trade event worth 9,550 million baht and orders placed via www.thaifex-vts .com worth 450 million baht.

As for the On Ground Show, THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” presents the following 11 zones, namely, Fine Food, Drinks, Sweets & Confectionery, Seafood, Meat, Frozen food, Rice, Fruits & vegetables, Coffee & Tea , catering and food technology, as well as tools/devices/equipment and various services related to the food and beverage industry. The expo also features special showcase areas for halal food, organic food, innovative food as well as selected best food products from various provinces in Thailand, following the initiative of the Deputy Prime Minister and Minister of Trade Jurin Laksanawisit for the cooperation between the provinces trade offices as a provincial seller to become the seller of the Nation. Many other highlights include the promotion of Thai tropical fruits such as durian and mangosteen which visitors can pre-order directly from farmers at the event, or the Future Food exhibition which features a showcase of Thai entrepreneurs who are becoming known and recognized internationally in the industry. .

As for the virtual trade show, THAIFEX – Virtual Trade Show (VTS) offers a unique virtual trade show experience through www.thaifex-vts.com. This ultimate platform combines Virtual Trade Fair and Virtual – Online Business Matching (V-OBM), enabling real-time virtual trade matching for buyers worldwide, including China. Visitors can select the product category they are interested in, visit exhibition stands, watch videos, view 3D product catalogs, and view 360-degree 2D products that can be rotated and zoomed to read product details. label. Industry professionals can also schedule a business matchmaking appointment online via chat, voice call or video call or watch product presentations from various leading exhibitors and product startups innovations through our digital live streaming platform.

Mr. Visit Limlurcha, Vice President of the Thai Chamber of Commerce and the Board of Trade of Thailand, revealed that Thailand’s agri-food industry contributes to GDP, generating around 5.5% of the country’s gross domestic product. Thailand is the 13th largest exporter of food products in the world, accounting for 2.3% of the world market, and the 4th in Asia after China, Indonesia and India. This THAIFEX-ANUGA ASIA would enable Thai business operators, both large SMEs and new entrepreneurs, to expand their products and services in the international and domestic market, providing them with the opportunity to meet potential buyers both on the field and virtually, while showcasing their innovative and creative products in response to global demands and future food trends. THAIFEX–ANUGA ASIA is therefore ready to help business operators in the F&B industry succeed and prosper.

“THAIFEX-ANUGA ASIA 2022 is so well received by domestic and international F&B business operators who are all set to showcase their quality and innovative products worldwide. Additionally, new products have been developed in response to new emerging trends as well as ever-changing market and consumer demands, such as eco-friendly packaging that can be conveniently handled to maintain both quality and consistency. product hygiene. To date, more than 722 Thai exporters, including more than 400 SMEs, have confirmed their presence as exhibitors, comprising a total of 2,085 exhibition stands. Meanwhile, we are contacted by a large number of professional visitors through various channels from Thailand and abroad to join us. All of this would make THAIFEX-ANUGA ASIA 2022 encompass a wide variety of products ranging from niche market to commodity and engage industry players at all market levels,” Mr. Visit added.

Mr. Mathias Kuepper, Managing Director of Koelnmesse, revealed that this year’s event attracted 815 international exhibitors and importers to showcase their products in a total exhibition space of 11,592 square meters, a figure that doubled from to 2020. Despite stringent travel regulations in place in some countries, this increased number of international exhibitors confirms the pivotal role of this trade show in reviving the food industry in the region.

In total, foreign exhibitors and importers come from 35 countries, with the largest number of exhibitors from South Korea, followed by Vietnam, Italy, Malaysia and Turkey, many of whom are enrolled in the Hosted program Buyers. Additionally, major global companies such as Dole Asia and NTUC have confirmed their participation in the event. This demonstrates that the physical trade fair would play an extremely important role in expanding business opportunities. Meanwhile, exhibitors who cannot attend the show in person, such as in China, are also showing their commitment to participate virtually. It proved that all companies yearn to be part of this mega show and did everything possible to overcome their travel restrictions.

“In the meantime, we have witnessed a new emerging trend, namely environmentally friendly products and packaging designed for sustainability. This also includes products made from plants and products with clean labels, all of which will be showcased at this year’s THAIFEX-ANUGA ASIA, covering more than 20% of the total exhibition space. In response to the latest future food trends focused on sustainability, the organizers have partnered with Scholars of Sustenance (SOS), an international food rescue foundation to care for surplus food and ensure no food waste remains from this event. . At the end of the event, the SOS team will collect all surplus food from exhibitors and redistribute it to low-income communities, orphanages and shelters, reaching all vulnerable communities in society,” Mr. Mathias said.

For more information on THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition”, please contact the Department for the Promotion of International Trade (DITP) on 1169. Interested persons can register for a field visit at www. thaifex-anuga.com and the virtual show visit at www. thaifex-vts.com.

For more information, please contact:
Public Relations Department, Integrated Communication Co., Ltd.,

Such. : 0 2354 3588 / Website: www.incom.co.th
Ms. Usanee Thavornkarn / Tel. : 081 984 5500 / Email: [email protected]

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