Asia’s leading F&B show to be held annually from 2022

Following the 2022 event in September, FHA-Food & Beverage will now take place annually alongside ProWine Singapore at the Singapore EXPO, it has been announced.

Until now, FHA-Food & Beverage took place every two years. However, the show organizers have just revealed that following this year’s event (September 5-8), the show will return annually in tandem with ProWine Singapore.

The dates for 2023 have already been firmly set, with members of the food and beverage industry urged to put 25-28 April 2023 in their diaries for next year.

According to the show organizers, the decision to hold more frequent shows was driven by “strong industry demand for a quality annual sourcing platform in Asia”.

“We recognize the need to embrace the ‘new normal’ within the F&B industry,” said Janice Lee, Events Director, Hospitality, Food & Beverage – Hong Kong and Singapore, Informa Markets. “By pivoting FHA-Food & Beverage to an annual platform, we can better meet the needs of industry professionals who need a year-round solution to cater to a wider audience in a growing industry. rapid evolution. This is a very exciting development.

Over the past two years, FHA – Food & Beverage has pivoted to digital to offer new ways to engage customers wherever they are, including the launch of FHA Match – a series of virtual platforms for in relation to companies and the discovery of products. However, members of the trade agree that there is no substitute for staging a physical show.

“I am very pleased that we are able to further intensify our cooperation with the FHA – Food & Beverage. That the co-location of trade fairs is ideal and offers the Southeast Asian market a comprehensive range of premium products,” says Michael Degan, Executive Director of Messe Düsseldorf. “We are sure the wine and spirits industry will also welcome the new rotation.”

More than 2,000 exhibitors are expected at this year’s FHA-Food & Beverage show, and 35,000 international guests are expected to arrive at the four-day event. Attending will be distributors, importers, manufacturers and retailers from Asia who are looking for new to market food ingredients, beverages, fresh produce, services and equipment.

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