Beauty industry trade expo starts next month

The largest international trade show for the beauty industry in Africa, “Beauty West Africa” ​​opens its fourth edition in Nigeria next month.

From November 29 to December 1, 2022 at the Landmark Center on Victoria Island, Lagos, the show would host over 200 exhibitors from around the world.

Show organizers BtoB Events said both old and new exhibitors are welcome at this year’s Beauty West Africa. Managing Director, Jamie Hill, said: “2022 will see the largest Beauty West Africa exhibition to date, with record numbers of exhibitors, visitors, speakers and national pavilions.

Nigerian beauty, hair and cosmetics companies will be joined by exhibitors from Africa, Asia, the Middle East, Europe and North America at the event.

It will offer beauty masterclasses, demonstrations, seminars, a beauty conference and demonstrations. The three-day expo, according to organizers, will also include presentations by the region’s leading beauty artists, celebrity stylists, social media gurus and other celebrities.

Exhibitors include Insiyah Trends, the company behind the NISA brand.

Its Managing Director (CEO), Mudar Saify, said, “We look forward to returning to Nigeria for Beauty West Africa. We have many new products that we will be showcasing on site and keep an eye out for a celebrity ambassador or two as well! »

The program for the Beauty West Africa Conference has been developed with Ezinne Alfa, the founder of Beauty in Lagos, and one of the themes will be how to build the beauty industry in Nigeria and West Africa. Exhibitors will also showcase new products and techniques.

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