Beauty West Africa, Africa’s largest beauty salon is back

Beauty West Africa, Africa’s largest international trade exhibition for the beauty industry, returns to Nigeria next month. Taking place November 17-19 at the Landmark Center, Victoria Island, Lagos, the show will host more than 120 exhibitors from four continents, but will focus on promoting Nigerian cosmetics and beauty products.

A conference, seminars and product demonstrations will all be part of the free event. Beauty masterclasses will be taught by some of the region’s top celebrity makeup artists and industry experts in hair care, cosmetics, skin care and more.

The show has the green light from the Lagos Security Commission and will be conducted in accordance with the global All Secure Standard * framework for the secure hosting of exhibitions in the post-COVID world. This means that Beauty West Africa will adhere to strict safety and hygiene measures, such as masks, disinfection and distancing.

This is the second BtoB Events show in Nigeria this year after the huge success of Food and Beverage West Africa in September.

Jamie Hill, BtoB Managing Director, said: “We are delighted to welcome the return of Beauty West Africa for the first time since 2019.

We proved in September that exhibitions can be held in Nigeria in a safe and business-friendly environment after our FAB West Africa exhibition took place without any known transmission of COVID 19.

“The Nigerian beauty industry is huge and the thirst for new trends and styles is thrilling, so we can’t wait to come back and host Africa’s first and largest beauty salon after the pandemic. . The industry deserves a world famous show every year and we are just over the moon to be able to deliver it again. “

The Gold sponsors of the event are Lush Hair (Nigeria) and Insiyah Trends (UAE), and BtoB.

“We are very excited about the lineup for this year’s conference. Keep your eyes peeled for speaker announcements over the next few weeks, ”said Mr. Hill.

Gold Sponsor, Lush Hair is looking forward to meeting visitors at its booth at the show. Folasade Oluwafemi, Head of Partnerships at Lush Hair said: “We are particularly excited to access this platform.

We consider this strategic partnership an opportunity to present / present the many products of LUSH HAIR to exhibitors, other companies that are also making waves in the hair care and beauty industry; more importantly, we believe this will create additional opportunities with potential investors / stakeholders from all over the world.

The event will appeal to anyone working in the beauty and hair care industries, whether involved in the supply, manufacture or distribution of products, or on the customer side. Cosmetics, perfume and skin care retailers, hairdressers and stylists, salon or spa owners, estheticians, makeup artists and cosmetic clinicians will all find Beauty West Africa worth a visit. visit.

The exhibition is free to all pre-registered guests, however, if you do not register at before attending, a nominal fee will be charged at the door .

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