Caribbean brands stand out at the Paris International Fair

Caribbean food and beverage brands stood out from the crowd at the recently concluded SIAL Paris 2022 international trade show, which attracted importers, buyers, distributors and retailers from around the world, with top products range from coffee and chocolate to rum and wine, the Caribbean Export Development Agency reported.

Exhibiting under the “Absolutely Caribbean” umbrella with the support of Caribbean Export and the European Union, 14 Caribbean brands have impressed thousands of food professionals with their authentic, innovative and unique products.

SIAL is the world’s leading biannual show and this year attracted around 300,000 visitors as well as 7,000 exhibitors from more than 200 countries. The big show hadn’t taken place since 2018 due to the COVID-19 pandemic.

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The Caribbean companies featured were; Native Organics from the Bahamas, Superb Blend from Barbados, Truly Turmeric from Belize, Chicharon from the Dominican Republic The World’s Cinnamon Rum and J&J Spirits, SRL, Only Coconuts from Guyana, Choko Lakay from Haiti, Coffee Roasters of Jamaica Ltd, St Lucia’s Cacoa Saint Lucia and St. Lucia Distillers, Flauriel from Saint Kitts and Nevis, Sishado from Suriname, V’Toria Rhonda Vineyard & Winery from Trinidad and Tobago and VincyFresh Ltd from Saint Vincent and the Grenadines .

After visiting the ‘Absolutely Caribbean’ stand, commercial director of Wanis, one of the UK’s leading food and drink retailers, George Philips, told Caribbean Export he was impressed with the range of high-end products. Caribbean range presented at SIAL.

“I think it shows that all the manufacturers in the Caribbean are stepping up their game and really pushing brands that can compete with anything in Europe or the United States,” he said.

J & J Spirits co-founder Jack Astacio said he was “proud and happy” to be exhibiting at SIAL. Speaking shortly after the start of the event, he said, “We’ve had a lot of interest from all over the world, like the Philippines and Africa, and that’s why it’s important to be here. . We have also been touched by all the information and feedback, so we can now bring it back to our countries and make the necessary adjustments. »

Managing Director at Coffee Roasters of Jamaica Limited, Mark Fletcher, said he hoped exhibiting in Paris would help his brand break into the European market.

“We’ve already shown some interest in our products, so hopefully those leads will turn into orders,” he said.

The organizers of the show from October 15 to 19 have estimated that it could generate nearly 50 billion euros (1 € = 0.99 USD) in commercial transactions.


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