Diversified Communications acquires UK lounge
Diversified Communications, a Portland-based trade fair and media company, has acquired Northern Restaurant & Bar, an annual trade show in the UK.
Terms of the agreement were not disclosed in a press release on Monday.
Diversified’s UK division will own and operate the show as part of its Food & Hospitality portfolio which includes Lunch!, Casual Dining, Commercial Cooking and Natural & Organic Europe.
“As Diversified’s second acquisition in as many months, we are excited to execute on our inorganic growth objectives with another strategic addition to the portfolio,” said Oakley Dyervice, president of strategy and business development.
The company continues to seek acquisition opportunities, he added.
Diversified is a media company with a portfolio of exhibitions and conferences, online communities, and digital and print publications. Its goal is to connect, educate and strengthen business communities in more than 15 industries, including food and beverage, healthcare, natural and organic products, business management and technology. Founded in 1949 and based in Portland, it is a third-generation private family business.
Its UK division is a Brighton-based trade event organizer and publisher, with events across the UK and Europe. In addition to the newly acquired event, Diversified UK’s portfolio includes Natural & Organic Products Europe; Natural Products Scandinavia; Nordic Organic Food Fair; Iberia organic food, lunch! ; Casual dining; GEO Company; Digital Construction Week, Ocean Business; Commercial kitchen, Marelec, SITS – Service Desk and IT support trade show; Coach & Bus UK, EuroBus, RouteOne Magazine, Route One Awards, British Tourism & Travel Show, Accountex, Accountex North, Accountex Espana and Natural Products Magazine.
Northern Restaurant & Bar was last held at Manchester Central in March and was the most successful to date with 8,416 visitors, 296 exhibitors and around 60 speakers.
The show was directed by Thom Hetherington and Andy Clayfield.
Hetherington – CEO of Holden Media, an exhibition organizer in the north of England – acquired the show almost 20 years ago. Clayfield is the show’s events director.
Hetherington will leave the series. Clayfield will remain and join Diversified Communications UK as Commercial Director.
“This is an important development for Diversified’s UK business,” said Diversified UK Managing Director Carsten Holm. “It’s a great fit for our other successful events in this space, with real synergies between shows, which will translate into tangible benefits for visitors, sponsors and exhibitors across all events.”
The show will hold its 22nd edition at Manchester Central from March 14-15, 2023.
The event also hosts an annual Top 50 segment featuring people from the hospitality industry in the North of England.
Acquisition of the energy forum
In September, Diversified announced the purchase of a hosted buyer event and digital media company called Smart Energy Decisions.
Terms of the deal were not disclosed, but Diversified has retained Smart’s team.
Founded in 2016 by John Failla, the online information resource informs and supports commercial and industrial electricity customers as they navigate the transition to renewable energy and minimize fossil fuel consumption.
Organizer of Net Zero Forums, Renewable Energy Forums and Innovation Summits, and producer of webinars, podcasts, newsletters, research and custom media, Smart Energy Decisions complements Diversified’s clean energy portfolio. which already serves the solar infrastructure, energy storage and electric vehicle charging markets. .
Diversified owns Pegasus Solar, a 1.5 megawatt solar farm in Maine, and owner and producer of Intersolar North America and Energy Storage North America.