DTI targets sales of P10-M at Panublion

PANUBLION 2021. The Ministry of Commerce and Industry (DTI) posts on its Facebook page the products to be won at the Panublion fair from November 13 to 17, 2021. The annual trade fair is mixing this year; the physical display will be at SM City Iloilo while they can also be viewed online through the DTI FB page. (PNA photo courtesy of DTI Region VI FB page)

ILOITO CITY – The Ministry of Commerce and Industry (DTI) plans to generate PHP 10 million from the Panublion 2021 mixed fair which will take place from November 13 to 17 in SM City here.

“For several years, with the exception of last year, we have reached our target of PHP 10 million. So this year it will be PHP 10million, an ambitious target, but with the easing of restrictions, we hope to have more online and face-to-face buyers, ”said DTI Regional Director Rebecca Rascon , during a virtual press conference on Friday.

The physical display with 123 exhibitors comprising 46 food items and 77 non-food items will be at SM City Iloilo and uploaded via the DTI Region VI Facebook page.

“We hope they can bounce back already. We have invited institutional buyers from Manila who will virtually visit the show, ”she said.

Rascon said the exhibitors were chosen based on their consistency of production, ability to supply their market, and received training in marketing and online transactions.

The five-day ‘Co-Creating Opportunities’ themed activity aims to show that there are still market opportunities to create products in demand amid the pandemic, she said.

“We create future-ready MSMEs (micro, small and medium-sized enterprises) because of their knowledge of what is happening with online transactions, what the target market needs are, what logistics are needed and how to bring them the products once they buy. We must help MSMEs to be sensitized, equipped and prepared for this kind of transaction ”, she added.

Panublion is not only a product exhibition event, but will also offer a daily demonstration of selected MSME products and food tasting; as well as rewarding women exporters, MSMEs of the year, heritage laureates and product awards at the closing ceremony.

“There is also a big fashion show on the first day after the opening ceremonies,” she added.

Since the pandemic is not yet over, Rascon insisted that appropriate health protocols be observed for the duration of the exposure.

Rascon said he had verified that their staff were also vaccinated.

Exhibitors must also be vaccinated. (ANP)


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