European Private Label Awards – Registration process ends TODAY

Last chance! The deadline for applications for the European Private Label Awards 2022 is today, THURSDAY 11 NOVEMBER, so if you think your private label range is among the best in Europe, make sure you get your entry on time.

Please also note that all products must be delivered to Dublin, Ireland for the assessment session by November 18th at the latest.

The prices are open to both retailers and suppliers operating in the European grocery market. There are 14 award categories *, with each product also being considered for three overall cross-category awards: Innovative Product of the Year, Packaging Excellence Award and Taste Excellence Award.

All registered products will be evaluated by a team of private label experts and retail industry experts, during an evaluation session in Dublin in mid-November. Following this process, the finalists will be announced in MYof the first edition of next year (January / February 2022), with details of the winners to follow in the next edition (March / April 2022).

For more details on how to participate, please visit

About the European Private Label Awards

Launched in 2017, the European Private Label Awards were developed to celebrate the ‘best of the best’ in brand innovation across Europe, and to celebrate the dynamism of retailers and suppliers when it comes to developing competitive products, and in many cases outperform the biggest brands on the market.

Last year’s competition saw retailers such as REWE Group, Rimi Baltic, Conad, SPAR Netherlands, Salling Group, Lidl Denmark, Kesko and Pingo Doce taking top honors in 14 award categories, with retailers from France, Germany, Spain, Italy, Portugal and Norway. , the Netherlands, Sweden, Denmark, Iceland, Finland, Hungary, Turkey, Ukraine and the Baltic States are among the finalists.


Here is what some of the recent winners and finalists of the European Private Label Awards had to say about the competition.

“The European Private Label Awards by MY is a great initiative that emphasizes the tremendous development of private labels in European retail and can inspire us all to further improve our private label offering. “
Jean Ladehoff, Senior Vice-President Grocery / Beverages Group, Salling Group

“SPAR Netherlands is honored to participate each year in the European Private Label Awards, organized by MY. We believe that with these awards our best private label products get the recognition they deserve. We will definitely participate next year! “
Hinde Kerremans, Brand Management Specialist, SPAR Netherlands

“The European Private Label Awards by MY is an important competition for Lidl Denmark. Top quality private label products are top priority for Lidl Denmark. We will be a proud participant again this year. “
Rasmus Pape Commercial Director, Lidl Denmark

“The competition clearly shows that private label is more than the copying of branded products. New products, innovative concepts and product lines offered by retailers will undoubtedly add value directly to any supermarket shelf.
Sanne Strandskov, Marketing Manager, Nopa Nordic

“The European Private Label Awards by MY is a major competition for the display of new and innovative private label products from European retailers. This competition really shows that private label products have become both unique and innovative, so we are very happy that MY launch these awards. “
Line Wanderås Németh, Head of Conceptual Development Private Label, Coop Norge SA

“The awards had a meritocratic selection process and had a positive impact for Ioniki as a winner. MY team for years to come! “
Nikos Tsiftsoglou, Export Manager, Ioniki Sfoliata SA

* The price categories are as follows:

Ambiant Grocery
Alcoholic beverages)
Drinks (non-alcoholic)
Breakfast products
Confectionery & Snacking
Ready meals / Take away meals
Dairy products
Without food
Frozen food
Meal accompaniments
Meat & Seafood
Non Food (Household)
Non Food (Personal Care)
Sauces & Condiments

For more information, log on to or contact [email protected].

© 2021 European supermarket magazine. Article by Stephen Wynne-Jones. For more information on private labels, click here. Click on subscribe register for ESM: European Magazine of Supermarkets.

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