F&B show expects visitor numbers to return to pre-pandemic levels

SINGAPORE — One of Asia’s largest international food and beverage (F&B) shows is expected to attract 47,000 visitors, a similar number to the number recorded before the Covid-19 pandemic, organizers said on Monday.

Now at Expo Singapore through Thursday, FHA-Food & Beverage has over 2,000 exhibitors from 56 countries and regions this year.

More than 130 F&B companies hail from Singapore, with booths at FHA’s halal and food tech zones, the ProWine Singapore wine and spirits trade show, and the Singapore pavilion.

Participation is free but participants must register in advance.

Although there has been a drop in the number of people registered for the event this year from China, Hong Kong, Taiwan and Japan, more visitors are expected from India, noted the director of the event, Ms. Janice Lee.

Malaysia, Indonesia and the Philippines are also among the top 10 countries where people register.

Demand for the show, which is being held for the first time since 2018, has been so strong that the previously biennial event will be held annually starting this year.

Speaking at the opening ceremony, Minister of State for Trade and Industry Alvin Tan noted that these figures are a sign that the Mice industry (meetings, incentives, conventions and exhibitions) of Singapore is recovering strongly.

“The strong turnout from local and global exhibitors demonstrates that Singapore continues to be a vibrant trade and business hub for the F&B industry in the region through these platforms,” he said.

The European Union has a significant presence at the FHA and will promote dairy, meat and processed agricultural products that are organic or geographical indication (GI) products, which have qualities for which their geographical origins are famous.

This builds on the EU-Singapore Free Trade Agreement (FTA), which entered into force on November 21, 2019, and removes almost all customs duties between the two jurisdictions.

As Singapore seeks to become a leading agribusiness hub in Asia, Tan said the government will partner with food makers here to further develop the industry.

He said this will be done through measures such as expanding the geographical coverage of trade agreements and deepening existing partnerships through digital and green economy agreements.

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