Hisense and Leica will launch their first laser TV at the Berlin show next month

(Yicai Global) August 4 — Chinese home appliance giant Hisense Group and German camera maker Leica Camera will debut the first laser TV they worked on together at a major consumer electronics show. and domestic in Berlin next month.

The Leica Cine 1 will be showcased at IFA 2022 from September 2-6, Qingdao-based Hisense announced yesterday. And under an agreement signed on July 26, Hisense and Leica will cooperate to accelerate consumer adoption of ultra-short-throw laser TVs, a type of projector, in the global market.

Many internet brands such as Sony, Samsung, LG, and HP have been working on laser TVs, a new type of technology that has developed rapidly in recent years.

Laser TV shipments in China jumped 32% to 280,000 last year, with sales up 28% to CNY4.7 billion ($696 million), according to industry researcher Runto. Hisense held 43% of the market and was the only manufacturer to ship more than 100,000 units in 2021, a 23% increase from the previous year.

“As the technology and market leader in laser television systems, Hisense is the perfect partner to transfer the potential of high-definition 4k movie productions into a stunning home theater experience,” said Leica General Manager. , Matthias Harsch.

“Home cinema entertainment is a rapidly growing market and the expansion of Leica’s product offering in this segment represents a promising opportunity to delight new customers with Leica’s premium products,” he added.

Leica has partnered with a number of Chinese companies, including a six-year partnership agreement with Huawei Technologies. The duo have released a range of smartphones equipped with Leica-certified cameras. Leica has also linked up with Xiaomi. The two cooperated on the 12S Ultra, the Chinese handset giant’s first model with a Leica camera that went on sale last month.

Publisher: Futura Costaglione

Comments are closed.