Irish organic exporters target export growth at organic trade fair
Bord Bia is helping Irish organic food and drink producers target new business opportunities at BIOFACH, an organic trade show, taking place in Nuremberg, Germany, July 26-29. Seven Irish exporters of organic seafood, dairy and meat are exhibiting at the Origin Green Ireland stand, taking place on the first day of a government-led organic trade mission to Germany.
Statement from the Acting Managing Director of Bord Bia
Speaking on BIOFACH’s opening day, Bord Bia’s Acting Managing Director, Michael Murphy, said: “The strong Irish presence at this flagship organic event is valuable in raising awareness of the growing organic sector of Ireland among the main commercial buyers. Prior to BIOFACH, Bord Bia’s German office targeted buyers through trade media and direct marketing to highlight the strong sustainability credentials of Ireland’s organic suppliers and ensure that Irish suppliers are in top of mind for potential buyers attending the show. industry, Bord Bia will use this trade mission and our presence at BIOFACH to deepen business relationships and increase our understanding of the organic market in Germany. A series of meetings with leading German organic food retailers and manufacturers will take place today to develop further the market for Irish organic exports.
More than 50,000 visitors expected
BIOFACH attracts buyers from over 130 countries, with over 50,000 visitors expected over the three days. The Origin Green Ireland pavilion was officially opened today (Tuesday 26 July) by the Minister of State for Planning and Biodiversity, Senator Pippa Hackett, during a tour to meet Irish exhibitors .
Statement from Minister Hackett
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Minister Pippa Hackett commented: “Now is a pivotal time for the organic sector in Ireland. As we continue to increase organic production in Ireland, it is essential that we increase market opportunities for organic Irish produce at home and abroad. Deepening business relationships and increasing market understanding through this trade mission is key in this regard. Today, along with my colleagues in the ministry and Bord Bia, we have back-to-back engagements with senior German government and industry officials to ensure we can maximize the benefits of participation. at BIOFACH. By continuing to build Ireland’s reputation as a trusted supplier of organic products, we can realize the potential of organically grown food, drink and horticulture across Ireland. I wish the Irish exhibitors at BIOFACH every success as they showcase the ambitions of the Irish organic sector on the world stage.”
The organic farming area of Ireland
Currently, the organic agricultural area of Ireland represents around 2% of our total agricultural area. Under the government’s program, the target is to increase organic farmland to 7.5% by 2027.
Bord Bia is on track to deliver several projects in the fall to best support this future growth in Irish organic production. These include a project to quantify the volume of Irish organic produce available for both the domestic retail sector and for export, in each category. This insight will enable Bord Bia to plan targeted lead generation and promotional activities in 2023. Meanwhile, in early autumn, Bord Bia will present the results of an in-depth study into the opportunities for Irish Organics in the Nordic region, building on an investment in a similar study looking at the German market in 2021.
European organic market value
In 2021, Bord Bia commissioned Zenith Research to conduct a study on “Opportunities and Barriers for Irish Organics”. In Europe, the study looked at opportunities in France, Germany, Italy, Austria, the UK, Sweden, Denmark and the Netherlands. The combined organic market in these eight countries was valued at €27.7 billion in 2020, up from €19.5 billion in 2015. Fruits and vegetables accounted for the largest share, with just over a third of the total value, followed by dairy products (19.3%). and eggs (11.4%), with beef, seafood and lamb all accounting for less than 10% collectively. However, beef was the fastest growing category, growing 8.7% per year since 2015. In these markets, imported organic products accounted for 18% of the total organic market in 2020.
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