KZN companies hope for new opportunities at trade fair
Dignitaries on a tour of Johannesburg to raise awareness of the substantial benefits of attending the Second Intra-African Trade Fair (IATF2021) in Durban next week.
KwaZulu-Natal business owners hope that a trade show in Durban next week will bring them new opportunities.
Companies will showcase their products and services at the second edition of the Intra-African Trade Fair (IATF) from November 15-21.
Over a thousand companies from across Africa are expected to exhibit their products at the show, and thousands of visitors are expected to drop by to see the best that the continent has to offer.
Representing more than 250 companies, South African Footwear and Leather Export Council Executive Director Nerisha Jairaj said the show gave them the opportunity to showcase their innovation and capabilities.
The show is a vehicle for showcasing products and negotiating orders, she said.
The export council will exhibit inside the national pavilion.
“We are delighted with the opportunity offered by the fair to interact and have meaningful conversations which can lead to mutual benefits with other African countries and most importantly to find ways of bilateral trade. A good example is that we import cotton from Kenya and Kenyans also import other products from us rather than importing it from other continents, ”Jairaj said.
The Export Council facilitates the growth of exports of South African footwear, handbags, belts and other manufactured leather products, thereby increasing the growth in the number of exporters.
Phindile Mkhize, director of Zan Zan Décor, a furniture manufacturer based in Pietermaritzburg, said Zan Zan Décor is poised to be Africa’s next leading supplier of traditional African designs.
She said she was ready to market her new product line to other businessmen and visitors from different African countries.
The almost 10-year-old Mkhize company makes traditional Zulu hats, leather rugs, wire bowls, beaded dolls, cushions and ottomans.
“The fair will present us with new market access and create an opportunity to enter into agreements that will be mutually beneficial and allow us to create employment opportunities, furthermore it will offer us a favorable chance to enter the continental market. We seek to secure the services of distributors, agents and retailers for our product line. We also want to educate the market about our proudly South African products, ”said Mkhize.
The owner of Royalty Hides and Décor, a division of Royalty AgriBiz, Fatima Cele, said she will showcase products made from skins, rugs, coasters, cushions and some furniture. She said she hopes the show will provide access to new markets and exposure of their products.
“The idea is to try to get as many orders for our products as possible, and more importantly to find counterparts from other countries and see what synergies we can put in place,” Cele said.
According to the Deputy Minister of Trade, Industry and Competition, Nomalungelo Gina, the South African government financially supports Small and Medium Enterprises (SMEs) in particular, to participate in international exhibitions such as IATF201 in as part of its efforts to promote industrialization, exports, job creation and economic growth.