Leverage trade show for cheap brand exposure

The trade show is one of the most effective and efficient atmospheres and ways to increase brand awareness and also introduce new products in the market. In fact, it remains one of the most reliable and cheapest means of brand advertising.

To this end, the organization of trade fairs to exhibit the goods and services offered by manufacturers and members of intermediaries otherwise known as intermediaries has become highly relevant. This is to give a level playing field and platform to every interested entrepreneur to showcase their company’s products and services to Nigerians.

The trade fair is a form of promotional device that allows companies to present and demonstrate their products to intermediaries and end consumers. It is also a method of bringing buyers and sellers together under mutual (equal) benefit, while exposure and books are first introduced to commerce which are designed to attract immediate leads and to create a hold. awareness.

Most trade fairs in Nigeria take place in Lagos as the survey revealed that a minimum of 18 trade fairs are held in Lagos every year. The three most common types of fairs in Nigeria are; Agricultural shows, food shows and packaging shows.

At the ongoing Lagos International Trade Fair (LITF), companies continued to take advantage of the opportunity to showcase their brands to buyers.

Vice President and Chairman of the Lagos Chamber of Commerce and Industry (LCCI) Trade Promotion Council, Leye Kupoluyi, said the aim of the chamber is to see today’s SMEs develop to become multinationals by taking advantage of the Lagos International Trade Fair (LITF).

Dangote Group has been described as an important prominent player in various corporate exhibitors in Nigeria. Recently at the 17th Abuja International Trade Fair (AITF), Dangote Group’s Executive Director of Government and Strategic Relations, Engineer Mansur Ahmed said that the partnership with ACCI provides the company with the opportunity to exhibiting its many innovative products while contributing its quota to the Nigerian economy through trade fairs and exhibitions.

He said the Chairman of the Group, Alhaji Aliko Dangote, is passionate about developing the Nigerian economy, exporting Nigerian-made products, earning foreign exchange and creating jobs for the people.

Ahmed said the company is willing to enter into any strategic partnership that will put the country on a path of rapid growth and development. Besides the government, the Dangote Group is the second largest employer of labor in Nigeria.

Similarly, during the ongoing Lagos fair, a statement from Dangote Group’s Branding & Communications Unit, said that trade fairs have become a real way for affiliates to bond with their customers.

Group Head, Head of Brand Communication, Mr. Anthony Chiejina said opportunities abound at this year’s show as Dangote Group’s business units will expand its customer base and urged show visitors to take advantage of the development to connect to various group companies

According to him, the company will offer information on all aspects of its business, especially the refinery and fertilizers and urged members of the public to patronize the company during the fair.

Choosing to attend an exhibition or trade show is a perfect opportunity to combine your digital and physical marketing strategy, with the ability to leverage your online presence before, during and after the event for lead generation. and follow-up.

Trade Fair Benefits

Exhibiting at trade shows can benefit your business. You can meet potential customers directly and generate leads.

Other benefits of exposing include:

Awareness – exhibiting at industry events is a good way to raise your profile and generate brand awareness. In addition to taking a stand at an event, there are usually other publicity and sponsorship opportunities.

Meet in person – Meeting potential clients in person is a great way to start building relationships.

Networking – Trade shows are a great way to meet new potential customers and suppliers and learn more about your competition.

New Product Launch – Trade shows are a great place to introduce a new product or service. Being able to explain your offer in person and answer questions is ideal if your product is innovative.

Build your database – Meeting potential customers at an exhibition helps you start building your marketing lists and generating qualified leads.

Attending the right exposure can be a key part of your annual marketing calendar, but like all campaigns, it needs to be well planned, with measurable goals in mind.

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