Malaysian catering companies record sales of $2.31m at Asean trade fair

The photo shows the Malaysian stand at the show. — Photo from Facebook/Matrade HQ

KUALA LUMPUR (June 24): Malaysian food and beverage (F&B) companies recorded total sales of $2.31 million (RM10.18 million) at the recent Asean 2022 Trade Fair hosted by Asean -Korea Centre, organized jointly with Seoul Food and Hotel 2022 in Seoul, South Korea.

Coordinated by the Malaysia External Trade Development Corporation (Matrade), five Malaysian companies namely Abrand Food Manufacturing Sdn Bhd, Basefood Sdn Bhd, Ganda Kota Sdn Bhd, Jad Solutions Sdn Bhd and Malex Paper Products Sdn Bhd had participated in the event, which was held from June 7-10, 2022.

“A wide variety of Malaysian products were promoted at the event, including prebiotic health drinks, vegan products, low-calorie or zero-calorie sweeteners, coconut chunks, vegan jackfruit meat and cups and paper containers,” Matrade said in a statement today.

Matrade Seoul Trade Commissioner Norharliza Mohd Yunos said the event was an excellent platform for Malaysian catering companies to enter the market, leveraging the presence of high-profile and quality Korean players. in the catering market looking for new business opportunities.

“Our participation in the event demonstrates Matrade’s continued commitment to showcasing the strengths and capabilities of the Malaysian F&B sector, providing capable and export-ready small and medium-sized enterprises (SMEs) with opportunities to expand the presence of their brands and establish business partnerships in South Korea,” she said.

Meanwhile, Matrade said that through the event, nine Korean buyers have been successfully recruited so far to meet potential partners under the international sourcing program in conjunction with the Malaysia International Halal Showcase (Mihas 2022), which will be held from September 7 to 10. 2022 in Kuala Lumpur. — Bernama

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