MALAYSIA’S LARGEST F&B SHOW WILL RETURN IN JULY 2023 TO ADDRESS FOOD SECURITY AND SUSTAINABILITY

Kuala Lumpur, Malaysia, October 13, 2022 /PRNewswire/ — – The 22n/a edition of the Malaysia International Food and Beverage Expo (MIFB), malaysia the premier trade-only food and beverage trade show will make its highly anticipated return from July 12-14, 2023 at Kuala Lumpur Convention Center (KLCC). This major Malaysian food and hospitality trade show is a timely platform for industry players to reconnect and recover from the impact of the pandemic.

The MIFB is the largest and most important food and beverage-focused trade event in the country, which provides a platform for industry companies to showcase their products and services to key buyers in the region. The three-day expo and summit will bring together more than 600 participating companies from 50 countries and more than 20,000 professional visitors from around the world.

Theme “Accelerating ASEAN Food Security and Sustainability”, MIFB 2023 will feature solutions, technologies and discussions focused on today’s challenges in the global food supply chain, from labor shortages in production and services to global logistics disruption and increased transportation costs. As one of the flagship expos on the trade calendar, the MIFB is set to play an important role in shaping the future of food security and sustainability for the ASEAN region.

MIFB 2023 will feature a spectacular exhibition segment, where innovators and change-makers will showcase products and services that promise to revolutionize the way food is produced. Visitors to MIFB 2023 will be able to develop breakthrough business ventures that build safe, sustainable, inclusive and resilient food systems.

The three-day extravaganza will provide an ideal platform for industry players to rebound their business activities from the challenges faced during the pandemic.

“In a post-covid era, MIFB 2023 will lead the movement towards creating a safe and sustainable food and beverage future for ASEAN. The expo and summit returns to Kuala Lumpur with a renewed focus on innovation and collaboration. The content surrounding the innovative exhibits will provide public and private actors with a clear path to address the twin challenges of security and sustainability,” said Mel ShahSVP – Constellar International and Business Development.

“As a premium food and beverage trade show, MIFB prides itself on creating business opportunities for industry players. In 2023, we expect approximately $300 million of business deals to discuss and generate,” added Hellen Woon, MIFB Events Director.

On the exhibition floor, this 2023 edition features a diverse range of international offerings from new and established manufacturers and F&B suppliers. Buyers and Merchandisers will have the exclusive option to participate in one-to-one business matching sessions, where they can preview the full exhibitor list in advance and arrange meetings with key decision makers to catalyze their business growth. .

Visitors can also expect business talks on relevant topics such as robust food safety management systems, supply chain management challenges and emerging superfoods, led by some of the biggest leaders. industry in their fields.

MIFB 2023 is strongly supported by the Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Malaysian Ministry of Tourism and Culture. MyCEB serves as a central hub to help meeting and event planners bid and organize international business events in Malaysia, and acts as a conduit for national product development to all local and international organizers. Business events are a catalyst for socio-economic growth and help elevate the lives of professional and local communities in Malaysia.

The exhibition is open to professional visitors only. To register or learn more about the event, visit www.mifb.com.my.

ON MALAYSIA INTERNATIONAL FOOD AND BEVERAGE EXHIBITION (MIFB)

The MIFB is one of the largest food and beverage fairs in Malaysia, organized by Constellar and a landmark trade event for the F&B industry worldwide. MIFB is dedicated to becoming the ideal business center where producers, importers, exporters, buyers, media partners, supporting partners and government agencies and embassies, all come together in one place. MIFB aims to revitalize F&B businesses through exclusive and efficient business-to-business platforms that enable strong connections with powerful F&B services and solution providers around the world. The MIFB has also been recognized as “malaysia Largest Food & Beverage Exhibition” by Malaysia Book of Records 2019.

The 2019 edition of MIFB also saw over 20,000 professional visitors from over 66 countries and regions meet over 450 exhibitors. For more information about the event, visit mifb.com.my

ABOUT CONSTELLAR

Constellar connects a global ecosystem of event partners and consumers through a holistic portfolio of intellectual property (IP) in the meetings, incentives, conventions and exhibitions (MICE) industry.

As from Asia The go-to partner for organizing innovative events and venue experiences, Constellar activates impactful networks to bring together global markets, businesses and consumers for sustainable growth. Through our expertise and dedication, we are committed to helping you build trusted, long-term stakeholder relationships and enable cross-industry collaboration through world-class audience engagement solutions.

Constellar is headquartered in Singapore. Founded in 2021, it brings together decades of experience with an intrepid team of experienced specialists across the world. Visit constellar.co for more information. Visit constellar.co for more information.

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