Much more than a trade fair • The Toy Book

The spirit of the game returns to Nuremberg! Spielwarenmesse eG trade fair organizer is preparing for its first in-person trade fair in two years, prioritizing the health and safety of its exhibitors and attendees. Registration for the show will be open in mid-November. | Source: Spielwarenmesse eG

On the way to Nuremberg! It’s the slogan for the Spielwarenmesse, where the international toy industry will meet from February 2-6, 2022. It is almost hard to believe that we will have endured 730 long days of waiting before we meet at the Nuremberg fairgrounds in Germany. The anticipation is already huge with the prospect of meeting business partners in person, making new contacts, discovering tomorrow’s trends, and doing what we do best: playing with toys. To ensure that all show attendees can focus all of their efforts on business and networking, organizer Spielwarenmesse eG has implemented a comprehensive hygiene policy in conjunction with local leaders to ensure the safest gathering. possible. The city of Nuremberg is also ready and there will be many new attractions for visitors to the fair.

Merge new ideas with proven methods

The 72nd Spielwarenmesse maintains continuity in the layout of the exhibition halls, reflecting the toy market in 12 different categories. The mix of established market leaders and start-ups in 18 halls offers a unique and diverse range, allowing a comprehensive overview of the latest product offerings from toy manufacturers around the world, all in one place.

Retailers are encouraged to visit the special exhibition areas for additional inspiration. Tech2Play in Hall 4A presents the strengths of the field of electronic toys. Since 2017, this space has served as a practical showcase for robotic, remote-controlled and educational virtual toys and games. The Toy Business Forum in Hall 3A is once again the essential meeting place to discover current and future perspectives. Trade visitors from all over the world can participate in free presentations presenting trends, market developments and licensing opportunities.

In addition, the Spielwarenmesse highlights new ideas for the industry in places such as the area for service providers in hall 3A. In this special showcase, test institutes and suppliers from the fields of packaging, production technology, logistics, marketing and electronic point-of-sale systems (EPOS) come together for a fresh look at their products. latest offers. This year, sustainability will take center stage as toy makers look for new ways to scale their businesses in the years to come.

At night in Nuremberg, it’s recreation

When the fair closes, restaurants and bars in the heart of the old town – the Altstadt of Nuremberg – open their doors to invite toy industry customers to sample their local culinary specialties. Franconian cuisine is full of delicious treats, including the world-famous Nuremberg Bratwurst and the roasted pork shoulder known as Schäufele. For drink lovers, regional beers and wines are regularly appreciated by visitors who clink glasses at a successful fair.

Participants may also wish to explore the history of toys at the Spielzeugmuseum (Toy Museum) in Nuremberg, which is celebrating its 50th anniversary with a new exhibition, or at the recently opened Haus des Spiels (House of Games), which houses the largest collection of games organized in Germany, containing more than 30,000 board and card games.

Two participants are testing toys in the Tech2Play special area of ​​Spielwarenmesse 2020. Source: Spielwarenmesse eG

Go virtual: explore Spielwarenmesse Digital

To complement the annual in-person event, Spielwarenmesse Digital serves as a virtual enhancement that visitors can explore before the show starts. The new platform contains an overview of all exhibiting companies and their products, whether they are exhibiting at the fair or making their offers available in a purely digital form. The entire experience can be viewed by exhibitor, product and license.

Spielwarenmesse Digital also includes personal profiles for all attendees, including private chat, group chat, audio calls, and video meetings, which are available to foster better communication between exhibitors and attendees. The digital platform will also feature live stream content from the show, including panels and presentations from the Toy Business Forum, LicenseTalks and exhibitor workshops.

Play it safe

The Spielwarenmesse eG team, together with the operator of the NürnbergMesse exhibition center and the local health authorities, has developed a comprehensive hygiene policy which is constantly updated to reflect the latest requirements to ensure the safety of all.

In addition to the now usual rules such as wearing face masks, avoiding handshakes and following etiquette for coughing and sneezing, the policy includes a number of additional measures. Toilets and frequently used surfaces will be cleaned and disinfected at regular intervals. Hand sanitizer will be available in many places around the exhibition grounds; and updated ventilation equipment will ensure that the air in the building is fully replaced every hour. The Spielwarenmesse has enough space to allow social distancing between individuals.

Finally, in order to ensure a transparent search for contacts, all exhibitors, trade visitors, media representatives and service providers will register in advance for the show. For this reason, tickets for the show are only available online and will go on sale in mid-November.

A recent survey of retailers showed that the overwhelming majority of toy industry players can’t wait to meet in Nuremberg, and the Spielwarenmesse is ready to welcome them again!


This article originally appeared in the October 2021 edition of the toy book. Click here to read the full issue!


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