Munich Fabric Start 2022 is back
Munich Fabric Start was held from August 30 to September 1, 2022. The exhibition area of the show was around 2,500 square meters larger than the last pre-COVID edition in September 2019, organizers said in A press release.
The 50th edition of Munich Fabric Start, managed by Munich Fabric Start Exhibitions GmbH, as well as the international denim fair Bluezone maintained their position as Europe’s leading fabric trade fair. Around 900 exhibitors from 40 countries presented around 1,500 collections on a total exhibition area of 45,000 square meters at the event.
As part of the general trend in the trade fair and event industry, Munich Fabric Start also saw a corresponding drop in visitor numbers compared to the pre-COVID period. With 14,200 visitors, the number was down, which was to be expected given the persistence of travel restrictions and reservations, particularly transcontinental, as well as the structural changes to be observed in the fashion industry. Nevertheless, the quality of the buyers, designers and product managers present was deemed satisfactory by the exhibitors.
Most companies from Germany, Austria and Switzerland came to Munich, including Adidas, ArmedAngels, Baldessarini, BMW, C&A, Cinque, Comma, Drykorn, Ecoalf, Hallhuber, the Holy Fashion Group, Hugo Boss, Lagerfeld, Laurèl, Mac, Marc Cain, Marc O’Polo, Nike, Peek & Cloppenburg, Riani, S Oliver, Schumacher, Strellson, Vaude, Windsor or Zalando. The Netherlands remained an important visitor group with companies such as Calvin Klein, Claudia Sträter, Expresso Fashion and Scotch & Soda. The Scandinavian region was also strongly represented with its teams with visitors such as Selected/Homme and the Bestseller group as well as French and Italian brands such as Calzedonia, Diesel, Giorgio Armani or Lacoste.
At the Munich Fabric Start in the MOC and in the Bluezone, the organizers further expanded their successful show-in-show concept. In the light-flooded Atrium 3 of Design Studios, 60 leading international fabric designers as well as print and pattern developers gathered. Keyhouse and Catalyst have brought together drivers of technological, sustainable and aesthetic innovation at the intersection of fashion and denim. The all-new format, The Source, sold out at its premiere with around 65 exhibitors and catered to growing demand for manufacturing and proximity in the newly opened Hall 8 just across from the MOC.
In Germany, Europe’s most price-sensitive market, almost all the talks at the show were about finding approaches to maintain price levels on the one hand and not sacrifice quality on the other – an exercise equilibrium in times of rising energy prices. “Actually, I must say that our discussions are not so much about trends and innovation – although we get a lot of encouragement there, of course. The main topic is the price. This is also reflected in the fact that customers are strengthening their direct cooperation with our suppliers, they gratefully take advantage of any support and turn to us for one thing above all else: solutions to current challenges,” said Barbara Hoechel, Managing Director, Balli.
Conversely, the desire for novelty is greater than it has been for a long time. “Our task as a major player in denim is to anticipate. Our customers are now more willing than ever to try new things,” said Holger Heitland, Key Account Manager, Isko, which showed again at Bluezone after six years. “We are back at Bluezone for the first time in six years and we have outdone ourselves. From high-end to mass market—everyone was there—key major customers as well as new customers. We are super happy.
Visitors discovered innovations in all areas of Munich Fabric Start and at all stages of the value chain. Many innovative raw materials were exhibited, recycled, recyclable or biodegradable, for example from Wastea, Pinatex and Incalpaca. Processes are also becoming more innovative. The many examples of highly efficient innovations to be discovered ranged from waterless dyeing to oxygen-based finishing to AI-driven processes – as seen at Muze, Wiser and Tejidos Royos. Additionally, fully digital wrap and design options have played an increasingly important role. “The physical and digital worlds are increasingly merging, also in the fashion industry. Virtual space unleashes unimaginable power. We truly believe that the digital future is limitless,” commented Sedef Uncu Aki, General Manager of Ortaon the perspectives that open up in the virtual space.
A topic on almost every booth was sustainability. “We had two great days. We had 55 customers on the stand, including 40 good existing customers from Hugo Boss to Walbusch to Trachten. Obviously, anything that has to do with sustainability is in demand. Now even those who have always laughed at the subject are coming, ”confirmed Gerhard Leitner, Managing Director, Getzner Textil.
In the dedicated Sustainable Innovations presentation area, curated by Simon Angel, visitors were able to discover six particularly stimulating and inspiring innovations at Keyhouse: From Biotic – fabrics derived from micro-organisms – from Studio Lionne van Deursen to an alternative to leather based on flower waste by Irene Purasachit’s Flower Matter project and wearable muscles by Soft-Robotics. Additionally, the Trend Seminar Conference Center has drawn many listeners to Keyhouse.
The round table on “Energy, the silent but enormous raw material and the key resource of denim” with Alberto Candiani, President of Candiani Denim; Talha Khan, Executive Director of the Pakistan Environmental Trust; Johannes Stefan, Commercial Director Europe, Americas, Turkey/Africa/CIS at Lenzing Group; and Yucel Bayram, Director of Sales and Marketing Kipas Holding. The talk, hosted by Transformers Foundation founder Andrew Olah, drew significant attention, the statement added.
“We see energy as another raw material, just like water, just like cotton. Therefore, I believe in efficiency as the grandfather of sustainability. Ultimately, we survive on innovation,” said Alberto Candiani, President of Candiani Denim.
“Like most industries, the textile industry, and the denim industry in particular, is not immune to problems associated with gas shortages and soaring energy prices. For innovative companies, this is less of a problem – and in some cases, past decisions in favor of more energy-efficient and sustainable technologies are now paying off. Chemical-free and virtually water-free refining technology is becoming increasingly lucrative,” said Jesper Andersen of Wiser.
Fibre2Fashion News Office (NB)