Newcomers ready to strut at the horse show

In addition to the show, BETA International also offers seminars and hosts the competitions of the Society of Master Saddlers. © BETA International

A host of new exhibitors will join the big names in the equestrian world at next month’s BETA International show in Warwickshire.

Mānuka Vet New Zealand, which produces natural Mānuka honey solutions formulated by veterinarians for skin and wound care, is perhaps furthest from the show. This is the first UK outing for the company, chief executive Ian Pryor said. “We chose BETA International because the equestrian, pet and countryside buyer is exactly the type of discerning customer we want to market our products to.”

Other new exhibitors at BETA International include Ablet Lash, Agaso Equestrian, CATAGO Equestrian, Comfy Connections, Equestrian International Products & Services, Freejumpsystem, Freerein Equipment, Henry James Saddlery, Leon Boots, Troll Outdoors and Valley Equestrian Exports.

Troll Outdoors will be showcasing their Dexshell range of waterproof socks, gloves and beanies. Director Russ Gill said the company was excited about the prospect of exhibiting at the show. “We are also open to making UK-made products for BETA International visitors, such as horse blankets and other items.”

Danish company CATAGO Equestrian is exhibiting at BETA International 2022 for the first time as it aims to expand the distribution of its products in the UK.

“Our goal is to create high quality products, with attention to detail, that provide maximum comfort for horse and rider,” said Nana Berg Christensen, Sales Coordinator for CATAGO Equestrian. “These products allow the horse and rider to dress and perform comfortably and effortlessly, regardless of weather conditions or season.”

Freejumpsystem is also exhibiting for the first time at BETA International 2022. European Sales Director Marvik Ebeling said the company is the world’s leading manufacturer of stirrups and inflatable vests. “The exhibition allows us to meet in person retailers who are already part of the FreeJump family and to welcome those who would be interested in joining us.”

Another company excited to make their first appearance at BETA International is the new brand Freerein Equipment. Matt Williams explains that the company’s products are “designed for hardcore riders – those who ride in all weathers, every day, all year round and need the right gear to stay comfortable”, gloves, socks and bags with balms and creams.

International BETA 2022 is hosted by the British Equestrian Trade Association and sponsored by the Neue Schule. It is held from September 11 to 13 at the National Agricultural and Exhibition Center (NAEC) in Stoneleigh.

For further information on the exhibition, contact Fiona Dagger on 01892 862848 or [email protected].

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