Nissan Advances African Auto Industry At Intra-Africa 2021 Show

Nissan today announced its participation in the 2021 Intra-African Trade Fair (IATF). This year’s event focuses on the African Continental Free Trade Area (AfCFTA), which Nissan says provides a platform to continue the growth trajectory and impact of the auto industry on the continent.

“Although Africa is experiencing booming population growth and rapid urbanization, we are lagging far behind in terms of motorization rates, which will drop from 1.1 to 5 million vehicles by 2035,” said Mike Whitfield, Managing Director of the Nissan Africa Regional Business Unit. “To capitalize on the impact the AfCFTA can have on unlocking our economic potential, we need to create automotive hubs to start doing business regionally, then across Africa, as well as providing safe mobility solutions and affordable on the continent. “

The IATF is the premier trade event in Africa. Throughout the week-long event, stakeholders from government, industry and non-profit will have crucial discussions on the implementation of the AfCFTA – the creation of a single market for goods. and services in 55 countries, aimed at boosting trade and investment.

One of the highlights of the program will be the IATF auto show on Tuesday, November 16, which showcases a platform for automakers, assemblers, original equipment manufacturers (OEMs) and component suppliers to display their products and interact with potential buyers, suppliers and governments. .

Nissan has long supported the development of the automotive industry in Africa. With several decades of operations on the continent and a presence spanning 48 markets, the company has invested in setting up manufacturing and assembly facilities to create sub-regional hubs in the market.

This includes 100% of Nissan’s investment manufacturing operations in Egypt and South Africa, as well as assembly facilities in Ghana and Nigeria. The South African operation, which recently started producing the all-new Nissan Navara after a R3 billion investment in factory upgrades and skills development, serves as a gateway to the rest of the continent, with the aim of develop exports beyond the region.

“Our success at the Rosslyn plant in South Africa is proof of the potential of the African automotive industry,” said Kabelo Rabotho, Managing Director of Nissan South Africa. “We have shown the potential to innovate, create world-class products and have a positive impact on the communities in which we operate. This is the standard we will adopt for all of our new businesses on the continent. “

As part of this expansion, Nissan has played a role in shaping automotive policy, working closely with the government to create ideal environments for manufacturing expansion, as evidenced by its pioneering role in Nigeria. .

“At Nissan, we are committed to creating a coalition of governments and partners keen to create a sustainable continental auto manufacturing industry that will shape the future of the African economy,” continued Whitfield.

In addition to exhibiting at the event, Nissan will participate in events in support of public-private partnership and increasing economic opportunities in Africa. Mike Whitfield, also in his capacity as President of the African Association of Automobile Manufacturers (AAAM), will participate in various closed-door sessions with heads of state, as well as speaking at a panel on Tuesday, November 16, titled “Accelerating the Automotive Sector in Africa. This panel will start at 11:00 a.m.

Nissan is excited to engage in conversation over the coming week and to activate change to uplift Africa’s auto industry and economy for years to come.


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