Opening of the two-day travel fair at HICC
A two-day TTF Hyderabad tourism fair kicked off at the city’s HICC on Tuesday.
The event, held after a two-year hiatus due to the COVID pandemic, comes amid a rebound in domestic and international travel. More than 150 attendees from 19 states and union territories as well as four countries attend the fair.
While Gujarat and Uttar Pradesh are partner states, with large pavilions, Chhattisgarh, Himachal Pradesh, Madhya Pradesh, Meghalaya and Pondicherry are star states. Hosts Andhra Pradesh and Telangana are offering full support, organizers Fairfest Media said in a statement.
It is the first major travel-related show in South India after the pandemic. India Tourism has a key presence and showcases all its campaigns and programs such as Azaadi Ka Amrit Mahotsav, Dekho Apna Desh and Ek Bharat Shreshta Bharat, the company said. Minister of Tourism V.Srinivas Goud inaugurated the exhibition in the presence of senior officials.
Domestic leisure travel is driving the recovery, coupled with an increase in business travel as well, after an extremely difficult pandemic phase over the past two years, the statement said.