Bord Bia is helping Irish organic food and drink producers target new business opportunities at BIOFACH, the world’s leading trade fair for organic products, taking place in Nuremberg, Germany.
Seven Irish exporters of organic seafood, dairy and meat are exhibiting at the Origin Green Ireland stand, taking place on the first day of a government-led organic trade mission to Germany.
Speaking on BIOFACH’s opening day, Bord Bia Acting Managing Director Michael Murphy said: “The strong Irish presence at this flagship organic event is valuable in raising awareness of the organic sector among key commercial buyers in full growth of Ireland.
“Ahead of BIOFACH, Bord Bia’s German office targeted buyers through trade media and direct marketing to highlight the strong sustainability credentials of Ireland’s organic suppliers and ensure that Irish suppliers are at the top of the concerns of potential buyers attending the show.
“To support the long-term development of the Irish organic sector, Bord Bia will use this trade mission and our presence at BIOFACH to deepen business relationships and increase our understanding of the organic market in Germany. A series of meetings with leading German organic retailers and food manufacturers will take place today to further develop the Irish organic export market. »
BIOFACH attracts buyers from over 130 countries, with over 50,000 visitors expected over the three days. The Origin Green Ireland pavilion was officially opened by the Minister of State for Regional Planning and Biodiversity, Senator Pippa Hackett, during a tour to meet Irish exhibitors.
Minister Pippa Hackett commented: “Right now is a pivotal time for the organic sector in Ireland. As we continue to increase organic production in Ireland, it is essential that we increase market opportunities for organic Irish produce at home and abroad.
“In this regard, it is essential to deepen business relations and increase market understanding through this trade mission.
“Along with my colleagues in the department and Bord Bia, we have back-to-back engagements with senior German government and industry officials to ensure that we can maximize the benefits of participating in BIOFACH.”
Currently, the organic agricultural area of Ireland represents around 2% of our total agricultural area. Under the government’s program, the target is to increase organic farmland to 7.5% by 2027.
Bord Bia is on track to deliver several projects in the fall to best support this future growth in Irish organic production. These include a project to quantify the volume of Irish organic produce available for both the domestic retail sector and for export, in each category.
This information will allow Bord Bia to plan targeted lead generation and promotional activities in 2023.