Paperworld Middle East and Gifts and Lifestyle Middle East dual trade show will open tomorrow

Dubai, United Arab Emirates: Scheduled to host over 300 exhibitors from 40 countries, the Dubai Paperworld Middle East and Gifts & Lifestyle Middle East trade shows will open tomorrow (15 November at the Dubai World Trade Center (DWTC) and run until Thursday 17 November). With Paperworld Middle East in their 11th year and Gifts and Lifestyle Middle East returning for their 2nd year, both shows are enjoying strong international attendance from key markets such as Turkey, Africa and Germany.

Debuting in the Middle East last year after international success, Gifts & Lifestyle Middle East is part of Messe Frankfurt’s highly successful Ambiente portfolio and has gained support from international exhibitors with a strong focus on products made from sustainable and ethical resources.

“We are thrilled to enter Paperworld Middle East’s 11th year and bring back Gifts and Lifestyle Middle East for its second year,” said Syed Ali Akbar, Paperworld Middle East Show Manager. “The success of these two events speaks to the potential that both industries hold in the growing MENA market –

annual growth of 3.2% over the next six years to reach a regional record of US$12.93 billion. As the gateway to the region, it is also the reason why we see such a strong presence of major foreign markets, as key players can network, do business and see the latest trends under one roof.

The three-day show is expected to allow exhibitors from around the world to bring in some of the most exciting products in various categories, including all types of office stationery, such as calculators, folders, shredders and a wide range of office stationery. office accessories. While distributors and retailers may find their ideal destination for corporate and retail gifts, arts and crafts gifts, licensing and promotional gifts, souvenirs, electronic gifts and gourmet gifts, among others.

“The industry has been in perpetual change for more than 15 years. There is a steady decline in consumer use of print in Europe and the US given digital solutions like email, cloud, smartphones, etc. said Olivier Wernain of Speed ​​Infotech. “The various lockdowns in 2020 and 2021 due to Covid have changed this trend, we are now in 2022 and happy to be back to the normal trend,” he added.

The “Hub Forum” also returns this year, where donation and e-commerce leaders come together to discuss several pressing topics offered in live and virtual forms. A keynote will be delivered by Rashed Al Mulla, Senior Director of Marketing and Corporate Communications at Dubai CommerCity on how Dubai is becoming a futuristic hub, Misha Agrawal, Chief Business Officer at Save the Planet will lead a session on how to adapt to a carbon neutral approach and towards a greener future. The second day of the Forum will focus on education in the metaverse where a conference moderated by Cumai A. Housn, co-founder of will be followed by a round table of industry specialists.

Paperworld Middle East and Gifts & Lifestyle Middle East, the dual trade show dedicated to the Middle East and Africa for paper, stationery, office supplies, gifts, accents and lifestyle products, will present this year of strong industry players with the participation of a host of associations and exhibitors from the country already confirmed.

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