Seoul signs deal with Parisian salon Tranoi to promote Korean designers’ European breakthroughs

Models wear creations for Stella McCartney’s Spring-Summer 2019 ready-to-wear collection presented in Paris on Monday. (AP-Yonhap)

The Seoul city government on Wednesday signed an agreement with Tranoi, the official salon of Paris Fashion Week, to help South Korean designers expand into the European fashion market, officials said.

Under the MoU on “encouraging global fashion brands and developing the fashion industry”, the two sides will choose promising Korean fashion brands and support their European breakthroughs through various channels, including fashion shows, city officials said.

Tranoi is a major fashion event in Europe, held four times a year to connect designers with buyers.

Seoul held a special booth showcasing Seoul Fashion Week at the latest Tranoi show accompanying Paris Fashion Week earlier this month, which was attended by nine Korean designer brands.

“The latest agreement is very significant in expanding the Korean fashion industry’s incursion opportunity overseas and laying the foundation for overseas exchanges and cooperation for Korean fashion designers, in Paris, the center of fashion,” a city official noted. (Yonhap)

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