Spielwarenmesse presents new exhibitor package for industry newcomers heading to the show in 2022 – ToyNews

Spielwarenmesse is presenting a new exhibitor package at its Nuremberg Toy Fair 2022, developed to allow newcomers to the industry to enter the market when the doors to the in-person event open next February.

This is part of the stated aim of the trade fair organizer, Spielwarenmesse eG, to allow novice exhibitors to enter the exhibition arena “at particularly attractive prices”.

Companies will have the opportunity to appear in one of 12 product groups and showcase their new products and innovations to buyers and retailers.

The full service offering includes a fully furnished 9 square meter exhibition stand located in the correct product group. Meanwhile, special marketing measures, such as advertisements in print and online media of the Spielwarenmesse, the Nouvelle icon to highlight newcomers and intensive visitor advertising, are all designed to maximize the beginners exhibition.

The Smart Package for Spielwarenmesse Digital 2022 is also included in the New Exhibitor Package. This allows new exhibitors to present their products not only on their exhibition stands, but also on the new online platform.

Ernst Kick, CEO of Spielwarenmesse eG, said: “We want to help new exhibitors be as successful as possible. Our new exhibitor package gives them the kind of valuable support they need.

Manufacturers interested in this option can register now at www.spielwarenmesse.de/en/application.

Further information on the new exhibitor package, terms and conditions and the registration process are available online at www.spielwarenmesse.de/en/nep.


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