Tech ideas to make your living room stand out
The application of technology in trade shows has evolved through many impressive advancements, as well as the specific needs and preferences of exhibitors. Technology is now an essential component of trade shows. Today, you need technology from initiating trade show registration to post-trade lead management and every step of the way. You need to include several trade show elements to increase traffic, entertain and engage potential customers.
Use iPads, smartphones and tablets
A trade show is a highly competitive market in which each exhibitor competes for the attention of potential consumers. This is why it is essential to be different. The use of smartphones and tablets on your stand will help you with this. Your visitors can also see your web page and relevant details about your product. Your staff can also photograph the business cards of people in your audience who are intrigued by your products. Part of this process can be done by companies such as nstandswho will design every detail of the stand.
Rather than writing it all down, it could save you a lot of time.
Use video screens
At a trade show, your employees can get too involved in interacting with visitors, and that’s where video displays play a crucial role. Video screens allow you to communicate to all your guests by providing the necessary details about your company, products and area of expertise. Make sure video exhibits are placed strategically so that every guest in your living room can see them clearly. It gives your audience the perception of know-how and can ensure that your visitors are satisfied.
Install a charging station
Although mobile phones are indispensable in our daily life, their batteries do not last long. Therefore, having a charging station at your living room can help you attract more visitors. Even those who aren’t passionate about your brand can look around and learn more about it. Even better, they can change their minds while their phone is charging. If you’re having trouble with your trade show and exhibit design, there are companies online that rent and custom build exhibits that are both professional and attractive.
Use social networks
It would be best if social media is at the top of your list of exposure marketing campaigns. Trade shows are packed with people from all over the world, each equipped with a smartphone and possibly checking social media once or twice a day. Review the pages of the show’s social media site and announce your presence. For example, you can decide to use hashtags on Instagram and Twitter to ensure guests can locate you quickly. Regularly publish fresh and relevant content on your websites and answer all your questions. You can also use social media marketing to The advertisement your product or service and even announce a price on your stand.
Don’t overlook the many social media options available to help you get the most out of the show. However, not all platforms are ideal for your brand. Therefore, you should be able to adapt and modify other ideas to incorporate into your social media marketing plan. Never forget to establish and maintain a loyal customer base.
Create a podcast studio in your living room
Consider setting up a live podcast studio at your booth, complete with cameramen and sound technicians. Audiences can listen and watch interesting and useful conversations in real time. At the same time, you can live stream interview sessions to on-demand viewers or record them for later viewing. This extends the reach of your living room beyond the confines of the location. Your podcast studio can also incorporate your company’s branding and logos.
Share your virtual reality experience
Integrate virtual reality into your trade show booth to give your audience totally immersive expertise. Virtual reality hardware doesn’t have to be as complicated as you think. It can be as simple as a 360 degree video tour of your business premises, a completed project, or another planned occasion. Every year it becomes easier to create VR content, but it remains one of the most distinct salon concepts for attracting customers to your salon and leaving them with a profound impact.
Use augmented reality demo products
Augmented reality integrates the real and digital worlds, frequently projecting virtual elements into real environments. A 2019 Deloitte study found that 55% of shoppers think AR makes buying more exciting, and 40% are willing to pay more if they can test an item using AR. There are fantastic trade shows and event apps out there. Allowing your audience to interact with your product or content leaves a lasting impression than just showing them photos or 2D slides.
It’s also great for product demos, where you can’t bring your product into your living room or test it on site. Some furniture, car, and medical technology companies have recently used augmented reality (AR) to immerse potential consumers in their brands and products.
Make your living room more exciting by using a game show
Gamification is a great way to get people to come to your salon. There are many ways to gamify your living room and attract your audience, such as virtual prize wheels, social media contests and game apps.
You can customize the board by answering questions about your own business, industry, or event you’re attending. Guests can interact directly with the wall, or you can run a game complete with timers, buzzers, and score tracking. Be sure to hand out prizes to your finalists and you’ll soon have a crowd gathering around your booth.
The the pandemic has spurred unprecedented innovation in the trades of events and exhibitions. But one thing remains constant. Having a strategy to stand out among the biggest and flashiest stands is just as crucial as ever. While you need flyers, signs, and brochures to enlighten new customers about your business, don’t expect to make a significant impact with those boring marketing staples. Adopting cool tech attributes in your living room will showcase you as a key player in the industry. This will help you stay in people’s minds after they leave the convention hall.