THAIFEX-Anuga Asia 2022, Asia’s Leading F&B Show, Expands Virtually

THAIFEX-Anuga Asia, the region’s largest food and beverage trade show, takes place in Bangkok at the end of May, but don’t worry if you can’t make it to Thailand in person – this year there are several vast virtual components so that everyone can take full advantage of everything the event has to offer.

This year’s show will feature 1,200 exhibitors, 2,500 premier buyers, 11 food segments and around 40,000 visitors, making it a must-attend event for buyers, sellers and entrepreneurs in the F&B industry.

With the theme of “Hybrid Edition” in mind, the organizers incorporated several digital elements throughout the event. An online networking platform will allow attendees to contact and network before the start of the show. Online booths and buyer meetings will also be available for exhibitors and buyers who wish to connect remotely. In addition, several parts of the event will be broadcast live via the official channel Facebook page THAIFEX-Anuga Asiaincluding sessions from the highly anticipated Future Food Experience stage.

Several of the events that will be streamed live already look remarkable, such as “Innova’s Top Ten Trends for 2022”, where Innova Market Insights specialists will identify upcoming F&B trends that they believe are the future of the industry. , especially in the context of a post-COVID-19 economy. Another interesting event is “SOS Presents: The Road to Zero Food Waste”, where members of Scholars of Sustenance (SOS), Thailand’s premier food rescue foundation, will discuss ways in which members of the industry can help reduce food waste and improve food equity. And finally, there is “Plant-based – the Future of Food”, a panel discussion where CEOs of different plant-based food companies will discuss the current landscape and the future trajectory of plant-based products, as well as of the various technologies, limitations, and investment opportunities they have encountered when dealing with alternative protein and plant-based products.

Photo: THAIFEX – Anuga Asia

The coolest part of the virtual component, in our opinion, is the brand new interactive game THAIFEX VTS (virtual trade show) website. Once registered for the show, users can access everything from travel and accommodation guides for event attendees who want to visit Thailand, to exhibit listings and 360-degree virtual tours for categories. such as sweets and confectionery, coffee and tea and frozen foods. that’s pretty much exactly how the in-person event will be held as well. Users will also have access to the Webboard and a Business Matching function.

This year’s show will see the return of the popular Hosted Buyer Program and Priority Buyer Club. Attendees – or “hosted buyers” – will have the exclusive ability to select and schedule meetings in advance with exhibitors they wish to connect with, either on-site or via the online business matchmaking platform. line.

Encouraged by the positive feedback from years past, event organizers are excited as this year’s show approaches. Wendy Lim, Managing Director of Food Tradeshow, Koelnmesse Singapore, said, “During the last Hosted Buyer Programme, our buyers seized up to $1.7 million in purchases from new suppliers alone. And they also projected $27 million in revenue for the next fiscal year. We expect no less this year! With 2,500 top buyers from businesses such as BGF Retail and Circle K having already registered, we expect some exciting news to unfold at this year’s event! »

Photo: THAIFEX – Anuga Asia

But that’s not all ! This year, THAIFEX-Anuga Asia will also include a brand new segment called THAIFEX-Anuga Future Food Market, which will feature groundbreaking products and services that could serve as innovative blueprints for the future of the industry. The Future Food Market area will be divided into four categories: Nutrition, Food and Beverage Technologies, Sustainable Solutions and Alternative Ingredients. Products and services that will be featured in this segment include alternative F&B products (think food products that are plant-based or made with all-natural ingredients), zero-waste and sustainable packaging products, and digital platforms and innovations. (such as augmented products and virtual reality technology) that will revolutionize the F&B industry.

In total, the show will offer six different “special shows” over the four days. Besides the Future Food Market, there will also be a Startup zone, an Organic Market, a Halal Market, a Taste Innovation Show and a Trend Zone.
THAIFEX-Anuga Asia 2022 will be held from May 24-28 at IMPACT Muang Thong Thani. From May 24 to 27, opening hours are from 10 a.m. to 6 p.m. On May 28, opening hours are from 10 a.m. to 8 p.m. Registration is already open to exhibitors and buyers.

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