The anniversary fair duo already has 250 exhibitors from 10 countries

Some 250 exhibitors from 10 countries have already registered for the expoSE & ExpoDirekt 2021 trade show duo. From November 17-18, 2021, the industry will come together at the 25th expoSE – Europe’s largest meeting place for the trade fair. asparagus and berries – and the 10th expoDirekt – Germany’s largest trade fair for direct agricultural marketing – at the Karlsruhe Messe.

“Of course, the registration level is a bit more moderate than in recent years, but we assume that many companies will register soon after the summer holidays,” said Simon Schumacher, spokesperson for the board of administration of the South German Asparagus and Strawberry Association. Growers eV (VSSE) and organizer of the fair duo, hopefully. “Most producers * are now vaccinated, hygiene rules and protection against infections are part of everyday life. The protective measures at Karlsruhe Messe are comprehensive and have already proven their worth. The entire industry is already looking forward to re-discovering innovations, investing in machines and solutions for the future, and exchanging ideas in a similar way. “

expoSE et expoDirekt 2019. Image: VSSE eV / Jürgen Rösner

Support program: Asparagus Day, Berry Symposium and Direct Marketing Forum
The 32nd Asparagus Day invites asparagus growers * to attend expert presentations on Wednesday November 17, 2021 at 1 p.m. in the large conference room of the Messe Konferenz Center. On Thursday, November 18, 2021, the Berry Symposium and the Direct Marketers’ Forum will offer professional exchanges in addition to the show. The accompanying program is included in the show ticket.

Award ceremony for Innovation and Farm of the Year.
Exhibitors of expoSE and expoDirekt can apply for the Innovation Award with their innovations until September 17, 2021. An independent jury of experts will review the applications and award the prizes. The award ceremony will take place on the first day of the fair directly at the stands of the respective winners.
As part of the expoDirekt fair, the presentation of the best farm shops and the farm shop of the year awards ceremony will be organized by professional media HOFdirekt and top agrar on November 17, 2021.

Safe participation in trade shows with infection control
For fair performance under protective conditions, the Association of Asparagus and Strawberry Producers of South Germany is committed. (VSSE) follows the infection control concept of the Karlsruhe trade fair. The aisles between the stands will be 3 to 5 m wide, and optimal air exchange and sufficient disinfectant dispensers will be provided. Currently, access to the fair is reserved for people who have been vaccinated, tested or recovered. In addition, a distance of 1.50 m and a mouth-nose cover as well as the general rules of hygiene are fixed throughout the exhibition center. The maximum number of visitors to the show * depends on the plan staged. Due to Corona’s conditional traceability, pre-registration for the show duo is required at This means that show tickets and parking tickets are only available online before the show date.

Anniversary offer: exhibitors benefit from reductions on spaces
Despite the cancellation of the show last year, VSSE did not increase its fees for participation in the show. For the double anniversary edition, exhibitors can benefit from reductions on their stand space, and in addition, all professional visitors * up to 25 years of age benefit from free entry to the show.

Association of Asparagus and Strawberry Producers of Southern Germany
The Association of Asparagus and Strawberry Growers of Southern Germany (VSSE) is Germany’s largest association for asparagus and strawberry growers with over 650 members. Since 1996, VSSE has been the organizer of expoSE – Europe’s leading trade fair for the production of asparagus and berries, and since 2011 it also organizes the largest agricultural direct marketing trade fair in Germany, expoDirekt.

For more information:

Verband Süddeutscher Spargel – und Erdbeeranbauer eV
Werner-von-Siemens-Str. 2-6
Building 5161
76646 Bruchsal
Phone. : +49 7251 30320-80
Email: [email protected]

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