The World’s Leading Travel Trade Show will take place live again next March in Berlin

Messe Berlin is planning a number of significant changes next year to mark ITB Berlin’s first in-person edition since the pandemic began. Instead of taking place from a Wednesday to a Sunday, ITB Berlin 2023 will take place over three consecutive days, from From Tuesday 7 to Thursday 9 March. The demands placed on global trade shows have changed considerably in recent years, which is why in the future and in terms of customers, the World’s Leading Travel Trade Show is focusing its efforts to focus on exhibiting companies as well as exclusively on trade visitors. , buyers and the media. As in previous years, the internationally acclaimed ITB Berlin convention will take place live alongside the exhibition at the Berlin exhibition grounds, with selected sessions streamed live on Virtual services surrounding live performance will complete the events.

“By positioning ITB Berlin exclusively as a B2B product, we want to make the format scalable and further enhance the brand significantly as a global catalyst for the tourism industry,” said David Ruetz, Head of ITB Berlin. “At the same time, we are making sure to give our image the necessary boost and to improve our existing links and our ability to attract new customers. In the past, we have repeatedly observed that the majority of our exhibitors have a clear focus on addressing B2B audiences. Going forward, this move will further focus their efforts.

According to Ruetz, the new concept allows ITB Berlin to explore avenues to further develop the show and also to target audiences with additional networking opportunities. On the exhibit side, the show announces the return of a popular event, with ITB Berlin 2023 again planning to honor outstanding exhibitor performances with the ITB Exhibitor Award.

BOAT & FUN BERLIN is the new meeting place for consumer products

Messe Berlin also has novelties for the general public and companies interested in B2C business. The Berlin Travel Festival, until now ITB’s consumer partner event, will in future represent the B2C element of the boating and leisure fair BOAT & FUN BERLIN, which will take place from 24 to 27 November 2022 at the Berlin exhibitions. The Berlin Travel Festival was previously held at Arena Berlin, alongside the weekend open to the public at ITB Berlin. With its new concept, Messe Berlin has established dates for the general public, who will be able to focus on a single period of time and find the full range of leisure services, as well as boats, caravanning, camping and fishing practically under one roof. . For more information : and

Great platform for host country Georgia

Georgia, the official host country, will play an important role at ITB Berlin 2023. Last year, it fascinated visitors as an adventure and sustainability partner of ITB Berlin and showcased its cultural attractions in the role convention and culture partner in 2022. In May, Georgia was the first destination to host the new series of TRVLX by ITB events. On Monday, March 6, on the eve of ITB Berlin 2023, Georgia will kick off the show with a festive opening gala at CityCube Berlin, which will be streamed live. The country will also be strongly represented at the exhibition center, in particular at hub27 and in Hall 4.1.

Exhibitors can soon register at ITB Berlin

From mid-June, exhibitors will be able to register for ITB Berlin 2023. By registering no later than August 31, 2022 they can benefit from an Early Bird stand rental offer, from 205 EUR/m² (instead of 209,209 EUR/m²). The offer applies from the official announcement of stand registrations (estimated mid-June). The deadline for registrations is September 30, 2022. Information on all other conditions of participation can be obtained when announcing stand registrations. More details are available at:

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2023 will take place only for professional visitors from Tuesday 7 to Thursday 9 March. Since 1966, ITB Berlin has been the world’s leading travel trade show. As in previous years, the internationally acclaimed ITB Berlin convention will take place live alongside the exhibition at the Berlin exhibition grounds, with selected sessions streamed live on In 2022, it took place as a virtual event on the brand’s website and recorded 60,700 participants from 125 countries who took part in more than 100 sessions with 223 speakers. Organized over one day, the Digital Business Day enabled 2,500 participants from 96 countries to exchange ideas and do business virtually from anywhere in the world. International participation was high, with 78% of buyers and suppliers coming from abroad. A total of 20,000 business contacts were made, resulting in 14,000 leads and 3,200 business meetings arranged. As a virtual industry platform, the Digital Business Day has expanded the ITB family of brands and completed the show concept. In 2022, under the title “TRVLX by ITB”, ITB Berlin is planning a series of B2B networking events in European markets – the launch event took place in May in Georgia. Before the pandemic at ITB 2019, around 10,000 exhibitors from 181 countries presented their products and services to around 160,000 visitors, including 113,500 trade visitors.

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