Third annual Halal trade show scheduled for Saturday

The third Halal Trade Show is set to be held in Nairobi next weekend, even as the halal economy experiences a global boom.

Under the theme “The Growing Unexploited Economy”, the 3-day event taking place September 20-21 at the Sarit Center will enable exhibitors to showcase and market their Islamic-compliant businesses to consumers.

In recent years, we have seen growth in the Halal market from food, cosmetics and even the tourism industry.

“The Halal Exhibition will continue to give Kenyans a chance to know and understand the Halal businesses that have experienced growth even in standardizing products in the country’s market,” said Munawer Ismail, CEO of Maahad Daawah Organization.

The organizers of the event, in a press release sent to editorial staff on Monday, said that while for many people halal is primarily about food, this is not the case as there is also halal tourism which is. one of the fastest growing industries in the world. the travel industry.

“We are continually seeing alcohol-free thefts on beverage carts and hotels taking advantage of this growing untapped economy by creating resorts with separate pools for men and women, and daily routes with built-in break times. for the five daily calls to prayer. »Read the statement.

The inaugural event in 2016 attracted over 5,000 people from diverse backgrounds. Key sectors represented at the exhibition include Islamic financial institutions, real estate companies, educational institutions, food and related businesses, and SMEs.

More than 100 exhibitors graced the first exhibition with more than 5000 participants, including local and foreign investors benefiting from the exhibition.

According to Halal Expo President Abubakar Bajaber, “Muslims are no longer confined to food and groceries. The halal industry has now expanded beyond the food sector to include pharmaceuticals, cosmetics, health products, toiletries and medical devices as well as service sector components such as logistics, marketing, print and electronic media, packaging, branding and financing.

According to The Economist’s report “Mapping Africa’s Islamic Economy”, the global halal industry, estimated at more than US $ 2.1 trillion, is today one of the fastest growing sectors of the economy. global, Kenya seeking to position itself as the hub of sector growth in the region

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