Trade Show Managers Talk What To Expect During This Season’s Market – Footwear News

After a period of growth spurred by post-quarantine spending and the return of events last year, 2022 has brought with it supply chain challenges and a spike in inflation – two topics that are sure to be in the spotlight. spirit at the next summer trade fairs.

In response, event organizers are working to bring the industry together to figure out the best ways to navigate these issues. Whether it’s offering networking events, hosting educational panels, or creating digital tools that facilitate the new way of doing business post-pandemic, trade shows are focused on implementing meaningful change that will make it even easier. more connections.

Here, organizers from the footwear community’s biggest markets discuss what’s new this season and why their shows remain vital to the industry.

Kelly Helman

President, Informa Markets Fashion


Kelly Helman

CREDIT: Informa Markets Fashion

ENSURE THAT THE EXHIBITION REMAINS AN ESSENTIAL: “With the return of in-person events, we are excited to integrate new amenities under one roof in one location. We are now offering our brands the ability to sell live from the show to reach retailers not present at the event, as well as offering retail buyers the option to go live from the show while shopping, allowing their consumers to pre-order live. We are also adding Metaverse training and other workshops for brands and retailers. »

WHAT’S UP: “Our contemporary men’s show, Project, returns to New York in July, after not hosting a physical event in the city since before the spread of the coronavirus. The show will include a curated presentation of men’s apparel, footwear and accessories and smooth, ranging from high-end to affordable luxury pricing. The show is also getting a new home. We’re moving to a place called Iron 23 in the Flatiron District.

BRANDS TO WATCH: “At Project New York, buyers should check out Todd Patrick, Le Bonnet, New Braves, OAS and Ron Dorff. At our Vegas shows in August, don’t miss Scotch & Soda shoes and Katy Perry shoes, both new from Project Las Vegas. At Magic, be on the lookout for Petite Jolie, Minnetonka, Floafers and Blowfish Malibu’s 4Earth.

matt priest

Chairman and CEO of FDRA and FFANY


Matt Priest, FFANY

matt priest

CREDIT: FFANY

ENSURE THAT THE EXHIBITION REMAINS AN ESSENTIAL: “There’s no doubt in our minds that as retailers head to town every quarter to find new shoe styles and brands, New York is the place to be. We have a robust market that aims to serve the industry in the best way, and we really rely on the industry to guide us in what we do.

WHAT TO EXPECT: “This will be our second in-person market in New York, but we expect a much larger attendance than December.”

BRANDS TO WATCH: “Birkenstock, Toms, Jessica Simpson and Hey Dude are all must-haves this season. Also be on the lookout for Kappa, Superga and Dearfoams.

SPECIAL EVENTS: “This June market, we will have the Two Ten Footwear Foundation charity event on June 6, which is a holdover from the December market of last year. We are also anticipating a strong lineup of events for our August market.

Marisa Nicholson

Senior Vice President and Show Manager, Outdoor Retailer


Marisa Nicholson, outdoor retailer

Marisa Nicholson

CREDIT: Outdoor goods retailer

WHAT TO EXPECT: “The use of responsible materials will be at the forefront at Outdoor Retailer this summer and will be the subject of several training sessions. We have also planned several training sessions that will discuss trends and the future consumer to help participants plan for the future. beyond this year.

BRANDS TO WATCH: “This summer, Outdoor Retailer presents more than 550 exhibiting brands, and more than 20% are new. New exhibitors to see include Decathlon, Floafers, Bloch, Glyder, Aventon Bikes and many more. Heritage exhibitors returning this summer include Adidas Terrex, Dansko, Fox River, Vasque Footwear, Helly Hansen and CamelBak.

SPECIAL EVENTS: “To mark [OR’s 40th anniversary], we are having a party on the first night of the summer show, June 9th. This party follows our annual Inspiration Awards. On June 10, we are hosting the 5Point Film Festival of adventure and story films.

FUTURE PLANS: “We see the return to Salt Lake City [in January 2023] as an opportunity for our industry to work closely with state officials on programs and policies that are important to our community and necessary for the growth of our industry. We believe staying collectively engaged is constructive – we have the ability to leverage the weight of our industry to make an impact. We have always made it our goal to unite our industry, and we will continue to create opportunities for everyone to engage, do business and celebrate.

Siro Badon

President, Assocalzaturifici


Siro Badon, MICAM

Siro Badon

CREDIT: MICAM

ENSURE THAT THE EXHIBITION REMAINS AN ESSENTIAL: ” Visiting [Micam Milano], traders can keep up to date with the latest products and trends thanks to the presence of the best Italian manufacturers and the main footwear brands. Plus, alongside the exhibition, we also offer a full range of talks and seminars that explore hot topics, from environmental sustainability to the future of retail.

WHAT TO EXPECT: “During this next edition, the Micam will once again demonstrate the importance it attaches to sustainable development by expanding its new Micam Green Zone, which represents both a laboratory of ideas and a promotional opportunity for companies. . The space is dedicated to all those who want to know more about how to reduce the environmental impact of their production processes. There will also be a section dedicated to VCS (Verified and Certified Steps), the certification mark owned by Assocalzaturifici.

BRANDS TO WATCH: “Of course, the creations of emerging designers should not be missed. As always, a panel of experts will select some of the most interesting new talent on the international scene exclusively for the event.

SPECIAL EVENTS: “The Micam Tales Square will be back: a space inspired by the marketing campaign that has become a real event for visitors to the show.”

Laura Conwell-O’Brien

Executive Director, The Atlanta Shoe Market


Laura Conwell-O'Brien, Atlanta Shoe Market

Laura Conwell-O’Brien

CREDIT: Robin Bish

ENSURE THAT THE EXHIBITION REMAINS AN ESSENTIAL: “With the ease of traveling to Atlanta both domestically and internationally, the Atlanta Footwear Market remains the most cost-effective show to attend for both businesses and retailers. And the salon has the largest shoe collection under one roof.

WHAT TO EXPECT: “The Atlanta Shoe Market has become an international show with exhibitors from Brazil, Mexico, Portugal, Spain and Italy. There are also many brands from Canada and Puerto Rico.

SPECIAL EVENTS: “The Atlanta Shoe Market has scheduled an opening reception and casino party, free to all attendees. In addition, the National Shoe Retailers Association (NSRA) is hosting a seminar on Sunday, August 14, where Management One’s Dane Cohen will present key strategies that will help retailers build a strong framework around their inventory purchases, maintain positive cash flow and thrive in a changing environment.

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