Trade Show Tales Act As Barometer For Retail Recovery – Westside Story Newspaper – Online
After completing a major $ 1.5 billion expansion in May Javits Center in Manhattan First sample face-to-face since such an event was halted during a pandemic lockdown last year. From August 8-11, wholesalers gathered in the city for the NY NOW show for professional buyers and retailers.
The show featured hundreds of consumer product categories, divided into 10 sections. Accessories; Craftsman resources; Baby + Children; Gifts + Stationery; Handmade designer designer. Handmade global design. Home design + table top; luxury lifestyle and well-being.
Judging from the feedback provided by vendors at the show, it’s clear that the ongoing COVID crisis has affected virtually every business in one way or another (both positively and negatively). The stories of some of the companies on the show floor are as follows:
Mary Althoff, founder / owner of Mielco Fine European Linen, has exhibited at NY NOW for more than 20 years and noted that the number of sellers has dropped significantly from the year before the previous pandemic. This year the exhibition was limited to a section of Javits. She remembers the early days of the industry, when there was a five-year waiting list and the whole complex was full of exhibitors.
“The pandemic has shut down many businesses, both wholesale and retail, so the remaining people are able to survive the storm and do business,” Altov said. “The buyer came to buy instead of kicking the tire.” Nonetheless, she predicts that there will be more fallout before the end. While the cost of international shipments from Asia has more than doubled, activity has declined significantly as specialty stores have been closed for at least a few months.
Owner of Jaime Windau I love baby, most stores have reopened, but said they are affected by many factors including supply chain issues and limited tourism.
Windau’s wholesale business was suspended from March to May 2020 due to the pandemic, but remained firm when the store reopened. The children’s clothing brand, specializing in gender-neutral design, first exhibited at NY NOW in 2018 and is back this year to reconnect with its current wholesale customers and meet new customers.
“It’s our favorite show and it’s like having a presence there. Most of the buyers and brands we’ve worked with are excited to see the product live in person and come back. “It was,” Windau said. “Some buyers said the show was small and some of the brands they wanted to meet were not attending. We reminded buyers that we are still in a pandemic. … Some brands are international and affected by travel issues, some have supply chain issues that ruin their business. The list goes on. “
Chemotherapy Cap Manufacturing of headgear for people treated for cancer with chemotherapy has been successful during the pandemic, despite a significant drop in wholesale trade due to traffic blackouts to hospital gift shops. I did. To counter the wholesale losses, the company closed the gap by bolstering online retail sales, joining additional e-commerce sites and increasing ad spend.
As 2021 approaches, ChemoBeanies Co-Founder / President Angelle Albright has sought a direct trade show, particularly to reconnect with wholesale customers and reach new customers. “Even in the event of a pandemic, we could not prevent our clients from seeking treatment. Our freezing operation was never an option. We have to be available anyway, so find our customers online and we’ve found the best way to meet our customers wherever they are, ”says Albright.
Some companies have seen intrinsic sales growth in response to a pandemic. Just My Type Letter Press Wholesale service resumed in early 2021 and the response has been encouraging. The stationery industry has generally been a good year as people send out more cards.
“People I spoke to in the stationery industry were very surprised at how well last year’s situation worked. Buyers, whether they are wholesalers or store retailers, have become cautious. I feel like I am, ”said Lin M. Jones, the owner of the company. Nonetheless, she says: Delta variant The COVID-19 case revealed that the pandemic was not yet over. “
Heads Up Design Company, which operates as a manufacturer of custom 54 degree Celsius candles, sales have increased significantly over the past year, said founder and CEO Daniel Koval. With office closures and the elimination of competing services and fashion industries for disposable income, spending on decor and home accessories has increased dramatically. Global logistics challenges, on the other hand, hamper growth due to lack of access to products and raw materials.
This is the second time that 54 Celsius has exhibited at NY NOW.
The retailers who went to the show came to buy and had a great show. The aisles were quiet, but the booth was almost non-stop with customers… Last year was also very good in my part of the industry. People have money to spend and homes have taken on a whole new importance as businesses rethink their “places” of work, ”Koval said. “Sales of home accessories and sales of candles continue to exceed our expectations. I have hired two new members of the customer service team since the start of the pandemic, but now I am adding more. Considering. As many stores go online and vaccination rates increase, some are finding that consumers are excited to go out and shop at local stores. “
Macroeconomic development that helps improve prospects for 54Celsius is a solution to the global shortage of shipping containers. The company ships candles in refrigerated containers from Europe and Asia to the United States and from the United States to Europe. Shortages mean sourcing is very difficult these days, resulting in lost sales and angry and frustrated customers.
“Obtaining a triple or quadruple the cost. One of the container routes, which cost $ 6,000 last year, is now $ 26,000. The system is down, ”Koval said. “While the container shortage has a positive side, it has reinforced our commitment to manufacture locally. Over the past year we have moved production of many lines to the United States, but in every market that we sell. We will continue these efforts. We will reduce carbon dioxide emissions, increase our work here, and strengthen our customer service. “
“I think wholesale and retail are definitely in recovery mode, but the scale is shrinking as the crisis has different impacts on all businesses. Those who want to survive, I work hard saying, “It’s going to happen. Retailers and wholesalers are also skeptical until the veil is lifted by the reopened door. Overall investment is going down and I don’t think you can buy with more confidence until you know where things are going. It’s a tough place, but from what we’ve been through, buyers plan carefully. we. “
For example, the New York-based beauty and personal care company of Dr. Joshua Gordon no, Thanks to quarantine and masks, the demand for lip products has declined. As a result, Gordon has expanded to include moisturizers and bath bombs. His team believes the recovery is slow and depends on the category and sub-category of products.
“Just as lipstick sales declined during the pandemic and moisturizers and disinfectants increased, recovery, return to work, etc., to the extent that some categories are superior to others. This means that there is another change in which the products are gaining momentum. We are doing even better than before the pandemic, ”said Gordon.
n / a Fortune & Frame Since March 2020, activity has grown by over 300%.
“The retail industry is resilient,” said Principal Kieran Powell. “Most of the time, it’s because he’s constantly evolving. Consumers want the discovery and the social elements of going to the stores. As a result, stores are improving their games and many top digital brands. We have successfully opened new physical stores and are creating a more competitive wholesale industry. Brands need to create better products to compete, showrooms and trade shows are the best brands for retailers. We must provide the best way to serve our customers. “
However, there are still too many unknown and unpredictable factors to reliably predict the retail recovery.
Strong evidence of such uncertainty emerged just days before NYNOW’s show began. The producer of the 2021 New York International Auto Show, which was scheduled to be held in Javits at the end of this month on August 4, is canceling. the state and local authorities to stop the spread, ”said the press release from the organizer.
Edited by Matthew B. Hall and Brian Wilkes
Trade fair tales serve as barometer for retail recovery – Westside Story Journal – online