Training workshop on digital trade organized by the International Islamic Trade Finance Corporation, the Ministry of Commerce of the Republic of Cameroon and the Commonwealth Secretariat

The International Islamic Trade Finance Corporation (ITFC) (www.ITFC-idb.org), a member of the Islamic Development Bank (IDB) Group, in collaboration with the Ministry of Commerce of the Republic of Cameroon and the Secretariat of the Commonwealth, organized a digital boot camp to build the capacity of women-owned MSMEs in the areas of digital commerce and e-commerce/online sales.

Capacity building workshops are an integral part of the partnership between ITFC and the Commonwealth Secretariat. The workshop focused on building the innovative skills of women-owned MSMEs operating in agribusiness sectors, including agribusiness, wholesale and retail trade, education, health and social services, arts and crafts, event management, food and beverage, hospitality, and tourism.

As in other African countries, Cameroonian MSMEs contribute significantly to job creation and poverty reduction. This contribution will be even greater when the capacity of MSMEs to develop innovative products takes advantage of national and international market opportunities and participates in global supply chains through e-commerce. Furthermore, the enhanced capacities of MSMEs will also enable them to be competitive at the continental level under the AfCFTA.

Mr. Amadou Cire Sall, ITFC Regional Coordinator, Trade and Business Department, commented on the importance of the workshop, saying, “It is exciting to see that ITFC’s partnership with the Secretariat of the Commonwealth is an action partnership. The main objective of the project is mainly to increase the participation of Cameroonian women entrepreneurs in global e-commerce. The digital boot camp is aligned with achieving this goal, as the workshop is designed to build the capacity of women-owned MSMEs in the areas of digital and e-commerce. »

Ms. Ndah Mirabel, Director of Internal Trade, speaking on behalf of Mr. Luc Magloire Mbarga Atangana, Minister of Commerce of the Republic of Cameroon, noted that e-commerce activity in Cameroon has seen steady growth following significant improvements in telecommunications services and industry: “It should be noted that the last decade has seen a remarkable evolution in the development of e-commerce in our country with internet penetration increasing from 18% in 2016 to 34% in 2021, a growth that is having a clear positive impact on the prospects for economic development. The e-commerce and digital marketing workshop enables women-owned MSMEs to increase their profit margins through the introduction of an online sales method. »

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

Contact us:
Tel: +966 12 646 8337
Fax: +966 12 637 1064
E-mail: [email protected]

Social media:
Twitter: https://bit.ly/3mi4bbG
Facebook: https://bit.ly/3vKnZaS
LinkedIn: https://bit.ly/3uEAwOk

About the International Trade Finance Corporation (ITFC):
The International Islamic Trade Finance Corporation (ITFC) is a member of the Islamic Development Bank (IDB) Group. It was established with the primary objective of advancing trade among OIC member countries, which would ultimately contribute to the overriding objective of improving the socio-economic conditions of people across the globe. Starting its operations in January 2008, ITFC has provided $61.41 billion in financing to OIC member countries, making it the leading provider of business solutions for the needs of these member countries. With a mission to become a catalyst for trade development for OIC member countries and beyond, the Corporation assists entities in member countries to gain better access to trade finance and provides them with the necessary capacity building tools. trade-related capabilities, which would enable them to successfully compete in the global marketplace.

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

Comments are closed.