Visitors keen on food products, cosmetics

The three-day show, showcasing products from around 50 US brands, will wrap up today

October 28, 2022, 10:20 p.m.

Last modification: October 28, 2022, 10:49 p.m.

Photo: Rajib Dhar.

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Photo: Rajib Dhar.

The 28th American Show in Dhaka managed to draw a huge crowd of visitors on the second day as top American brands from Bangladesh came together, offering a variety of products and services with lucrative offers.

The three-day show kicked off Thursday at the Pan Pacific Sonargaon hotel in the capital with the participation of about 50 US companies from various sectors, including energy, banking and financial services, food and beverages.

Although the fair was set up for American brands to display their products and services, several booths from cosmetics, food and beverage companies ended up selling their wares.

Fair attendees reported receiving more visitors than expected. Visitors said it was a pleasure to have so many famous foreign brands under one roof. Many were seen buying their favorite products with discounts offered by the fair.

Photo: Rajib Dhar

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Photo: Rajib Dhar

Photo: Rajib Dhar

The U.S. Embassy on Friday held seminars on U.S. visas, higher education opportunities in the U.S., and USAID’s activities in Bangladesh’s private sector development and intellectual property.

Visitors began gathering at the show site in the afternoon, although most were seen crowding food stalls and restaurants. Apart from that, students were seen browsing the stalls of the US Embassy to inquire about the visa process.

Cosmetics stalls offered 10-25% discounts on various beauty products, including a “buy one and get one free” offer. Also, there were offers of free skin tests.

Remark, an American company, exhibits and sells the products of four brands – Siodil, Nior, Blaze O’skin and Herlan. They offer a free skin analysis with their skin analyzer with a 20% discount at the show.

Asif Imran Ruben, Deputy Director of Cosmetics and Skincare at Remark HB Limited, told The Business Standard (TBS): “We started our journey in Bangladesh almost two years ago, but we offer products as an official mark for six months. receive a good response at the show. We offer free skin analysis so buyers can use our cosmetics accordingly.

“We don’t focus on sales but on promotion. Our products are selling better than expected,” he added.

Colormax USA is giving away one free with the purchase of any of its hair care products at the fair. Sadia Islam, a Colormax USA booth volunteer, told TBS, “Sales have been higher than expected. Of our various items, lipsticks are selling the most.”

Heedbeauty Account Manager Ashraf Ali told TBS, “Our company started its journey in Bangladesh on Thursday. We are offering 20% ​​discount on all products. Buyers are more interested in gel and lotion.”

Humaira Begum, a visitor who came to the salon looking for cosmetics, told TBS, “I’ve been using American beauty products for a long time. I try to come every year. One thing I like is is that different brands are available in the same place.”

Maisha Islam Antu, a volunteer at US Food Mart, told TBS, “We are offering a 10% discount on all of our products, including chocolates, peanuts and various cosmetics. The stand was filled with customers throughout of the day. Lotions and shampoos are the best sellers among cosmetics and chocolate among foods.”

Burger King booth member Russell Howlader told TBS, “We don’t sell at the fair. We just offer a 10% discount on a single order for signing up. We have eight outlets in Dhaka.”

Other well-known brands such as Coca-Cola, Mobil, Fortuna Green City, The Premier Bank, Islami Bank Bangladesh Limited and Eastern Bank Ltd participated in the show.

Shaikh Jahidur Rahman, Corporate Affairs Communications Manager at Chevron Bangladesh, told TBS: “We have been working in Bangladesh since 2005. We are currently operating in three gas fields in the country. At the fair, we demonstrate various stages and gas extraction process.

The show, organized by the American Chamber of Commerce in Bangladesh (Amcham), is open to the public from 10 a.m. to 8 p.m. with an entry fee of Tk 30. Students can enter for free on presentation of their identity card.

U.S. Embassy officials will join an expert presentation seminar on the impact of intellectual property rights on cross-border trade on Saturday, the final day of the fair.

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