What More UK will take part in a major global fair that has gone digital
The show must continue: What More UK to participate in a major global show that has gone digital
Posted: February 15, 2021 – Neil Mead
What More UK will attend the international consumer goods fair, Ambiente 2021, from the comfort of its Acrington headquarters.
The Lancashire household goods manufacturer and owner of the famous Wham brand has been a regular exhibitor at the annual Ambiente trade fair for over 20 years. Now, due to the global pandemic, the show is live and What More UK will join them.
Ambiente is the leading international trade fair for consumer goods. Before the pandemic took hold last year, it regularly attracted an astonishing number of exhibitors and visitors. In 2019, the show welcomed 4,460 exhibitors from 92 countries and 136,000 visitors from 162 countries. It was February, just a month before the first wave of coronavirus restrictions.
This year, the show will go completely digital and will combine partner shows: Christmas World, Creative World and Paper World. All three are well-established features of the trade show calendar. It is hoped that by joining forces, the new offering called Consumer Goods Digital Day, will give exhibitors and attendees the opportunity to engage with potential customers. Exhibitors and attendees can access a significantly improved conference program, accessible online. The organizers have also set up a special digital ordering platform so that business transactions can still take place as before.
What More British director Tony Grimshaw OBE told us about Ambiente and why it’s such a big part of the schedule:
âAmbiente is an important event for many reasons. It is a great place to meet clients and make new contacts in the industry. There is such diversity at Ambiente. Going online means doing things differently. see where this takes us. “
“I’m sure we’ll get back to normal as soon as possible. But now that he’s live, I think we’ll see a new side of Ambiente in the future, with a much bigger digital presence.”
âThe organizers had to find new ways to add value to the show. For example, they have significantly expanded the conference program this year.
Since the pandemic struck early last year, What More UK has done everything possible to keep business as usual, keeping the shelves across the country well stocked. Its continued support for trade shows like Ambiente is another example of the company’s positive attitude.
What More UK manufactures metal and plastic housewares of all kinds, from sink items to garage and office items. During containment, their range of cooking utensils and kitchen utensils were in high demand. The company also manufactures garden products such as planters and planters. What More is a proud member of Made in Britain and exports British branded products to 75 countries around the world, in addition to all major UK supermarkets and 1,600 other independent retailers.
For more information on What More UK, visit www.whatmoreuk.com