World Virtual Trade Fair for the Loom from October 17 to November 15, 2020

World Virtual Trade Fair for the Loom from October 17 to November 15, 2020

New Delhi, October 9 (KNN) To promote MSMEs, start-ups and women entrepreneurs in the fields of textiles, fabrics and yarns, engineering, looms and crafts, khadi and looms, the World Trade Center Mumbai, in association with the IAMKHADI foundation, is organizing the first virtual exhibition under the platform titled – ‘c’.

The exhibition will feature Khadi and Handloom products and is scheduled to go live from October 17 to November 15, 2020, coinciding with Mahatma Gandhi’s 150th birthday.

India’s loom industry plays a crucial role in economic development as it employs over 4.3 million people both directly and indirectly, making it the second largest generator of employment among the rural population. , after agriculture.

The handloom sector also promotes the empowerment of women, as 77% of the workforce in this sector is made up of women. India’s exports of hand-woven products were valued at $ 343.69 million in FY19, compared to $ 226.05 million (through November 2019) in FY20. The United States was the main importer of Indian hand-woven products, with an estimated purchase of $ 93.94 million, followed by the United Kingdom, Italy and Germany with $ 17.77 million, 16 , $ 47 and $ 14.65 million, respectively.

While elaborating on the online handloom festival, Vijay Kalantri, vice president of MVIRDC WTC Mumbai, said, “India has a distinct competitive advantage in the field of looms as evidenced by the fact that the country is the second largest exporter of these products in the world.

However, the pandemic has severely crippled the ability of artisans to produce, market, display and sell hand-woven products. The resulting commercial crash has serious consequences for the survival of these artists, weavers and their ancestral techniques. This online exhibition is part of our efforts to create opportunities for these weavers in the international market as well as to help sustain and revive this timeless art.

This virtual exhibition will provide the opportunity for artists, weavers, micro-entrepreneurs, including women from self-help groups, clusters and village industries to present khadi and hand-woven products.

More than 100 exhibitors will present saris, fabrics, shawls, stoles, clothing, mats, rugs, rugs as well as home furnishings and other accessories from several Indian and foreign states. A large number of buyers from nearly 330 World Trade Centers in 90 countries will interact with these exhibitors at this virtual exhibition to forge successful collaborations.

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