Zim brand wholesale at SA fair
Zvamaida Murwira Grand reporter
Zimbabwe was a huge success at the recently concluded Intra-African Trade Fair (IATF) in Durban, South Africa as the country was able to showcase its strengths in regional markets and beyond.
The huge investor interest culminated when the country won the awards for the best booth to do business and the best booth design.
The award for the best booth for doing business was given to the pavilion which created a strong and vibrant business-to-business atmosphere. Zimbabwe was also praised for the impressive presentation of the stand, its products and services.
While the actual figures for the value of the business done at the fair are still being compiled, the amount of traffic to Zimbabwean booths, trade deals made and pledges show huge success.
President Mnangagwa attended the opening ceremony last week where he said Zimbabweans, especially young people and women, could create wealth for themselves by seizing the opportunities generated by the fair, which will benefit to the 55 countries of the continent.
In an interview last night, ZimTrade Managing Director Mr. Allan Majuru said the trade fair saw President Mnangagwa’s economic diplomacy, commitment and re-engagement efforts bear fruit as several investors expressed their desire to resume trade with Zimbabwe.
He said the 30 local companies attending the trade fair have held successful engagements with companies across Africa, indicating the potential for Zimbabwe to increase its exports and diversify its markets.
The IATF, which took place in Durban, South Africa, from November 15 to yesterday, is a continental program designed to improve the links between buyers and sellers on the continent.
“For Zimbabwe, which is implementing significant re-engagement efforts as part of President Mnangagwa’s economic diplomacy, the show was an opportunity for Zimbabwean companies to showcase unique ingenuity and products, which will enhance buyers’ confidence in the local industry.
“With an increase in buyers sourcing from local industry, Zimbabwe is on track to meet the 10% export target set in the National Export Strategy, launched in 2019,” said Mr. Majuru.
He said Zimbabwe’s exports to African markets are expected to grow thanks to the new trade links created at the fair.
“One of the goals we had before the fair was to establish new avenues that will allow local businesses to easily land products across the continent, as the current structure where our export markets are dominated by Africa South is not sustainable.
“The show was able to reveal enormous potential for Zimbabwean products in regional markets and beyond, particularly in sectors such as processed foods, processed tobacco, agricultural inputs and tools, horticulture, clothing. and textiles, leather and crafts.
“From the enthusiasm shown by potential buyers when they interacted with our products, I am confident that we will increase our share of African markets,” he said.
The quality products presented by Zimbabwean companies, said Majuru, have facilitated the generation of new business opportunities.
“The Zimbabwe pavilion was a hive of activity, thanks to the high quality products from sectors such as processed foods, clothing and leather that were on display. Some companies have made deals and others have been in contact with potential buyers and we look forward to seeing these deals generate real exports, ”he said.
Mr Majuru said the level of engagement at the Zimbabwe pavilion indicates positive results from Second Republic economic diplomacy after years of isolation which saw a disruption in Zimbabwe’s export markets.
“The local businesses present at the fair were able to put on an impressive show, which saw the country receive two of the seven prizes awarded at the fair.